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蘋果手機首次擊敗中國手機灰市

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The attached chart, created from exclusive Alibaba Web usage data by Creative Strategies‘ Ben Bajarin, shows Apple taking charge of its own iPhone sales in the world’s largest mobile phone market.

上圖爲諮詢公司Creative Strategies的本•巴佳林根據阿里巴巴網站(Alibaba Web)獨家使用數據製作的圖表。圖表顯示,在全球最大的手機市場,蘋果公司(Apple)終於掌控了iPhone手機的銷售。

The blue (iPhone 4) and green (iPhone 4S) lines represent devices that were likely purchased secondhand or through China’s powerful grey market.

對於iPhone 4(藍色線)和iPhone 4S(綠色線),中國消費者主要通過二手市場或強大的灰色市場購買。

蘋果手機首次擊敗中國手機灰市

Today, the dominant iPhone is the iPhone 5S — a phone that was probably purchased new, according to Bajarin, in a perfectly orderly fashion.

巴佳林表示,目前市場上主流的iPhone手機成了iPhone 5S,中國消費者以購買新機爲主,購買方式也變得井然有序。

Things have come a long way since the reseller riots at the launch of the iPhone 4S in Beijing.

iPhone 4S在北京上市時曾出現“黃牛”騷亂事件。如今,情況已有很大改觀。

“This is a monumental moment for Apple in the region,” writes Bajarin. “The iPhone being available now on most major network providers in China is a help. The 5s running on the China Mobile 4G network, which they are pushing pretty hard, plus the fact the iPhone 5s is the most recent device, is a help.”

巴佳林寫道:“這是蘋果在中國的一個里程碑。中國幾家大型網絡供應商現在同時出售iPhone手機,這對iPhone新機的銷售起到極大的推動作用。iPhone 5S支持中國移動(China Mobile)4G網絡,並得到了大力推廣,也促使5S成蘋果最暢銷手機。”

“I remain entirely convinced,” he concludes, “that Apple is in full control of their destiny in the region.”

他總結道:“我完全相信,蘋果已經徹底掌控了其在中國市場的命運。”