黑莓發佈方屏智能手機 商務元素衆多
BlackBerry is making its latest attempt to regain its once-trusted place in the pockets of the business user with an unusual square-shaped smartphone designed for reading spreadsheets and documents.
黑莓(BlackBerry)發佈了一款外形獨特的方屏智能手機，該手機專爲讀取電子表格和文檔而設計，這是黑莓重獲商業用戶信賴的最新嘗試。Revealed yesterday at events in Toronto, London and Dubai, the Passport is the company’s first global phone launch since John Chen took over as chief executive in November.
黑莓Passport昨日在多倫多、倫敦和迪拜的發佈會上亮相，這是自程守宗(John Chen)去年11月接任黑莓首席執行官以來，該公司首次舉行全球手機發佈會。
The company hopes to win back its following among office workers with a large 4.5 inch square screen for viewing and creating content such as emails and business documents.
該公司希望憑藉4.5英寸的方形大屏幕，贏回上班族的認可，這款屏幕適於查看和創建電子郵件及業務文檔等內容。
The much-loved tap keyboard is also back, but this time with a second use as a touch pad, while a digital assistant can help organise meetings and manage apps. The wide screen of the Passport can display the details of a Microsoft Excel document for an office worker, for example, or an X-ray image for a doctor.
Passport重新啓用了倍受歡迎的實體鍵盤，但這次的按鍵還帶有觸控功能，它還搭載了數字助理，可以幫助組織會議和管理應用。Passport的寬屏可爲辦公室職員顯示微軟(Microsoft) Excel文件的詳細信息，或爲醫生顯示X射線圖像。BlackBerry said that it wanted to “arm mobile professionals with tools that make them more productive”.
黑莓表示，它希望“爲流動性專業人羣提供工具，讓他們更有效率”。Mr Chen has made clear that the device is not aimed at the consumer market, where its share has dwindled to a negligible level over the past few years. Its success will be closely monitored by investors as the Canadian group attempts to claw back sales in a market dominated by rivals such as Apple and Samsung.
程守宗明確表示，該設備不針對消費市場，黑莓在該市場的份額已在過去幾年裏縮水至微不足道的水平。這家加拿大公司試圖在蘋果(Apple)、三星(Samsung)等競爭對手主導的市場上奪回銷量之際，Passport的成功與否將受到投資者密切關注。The phone met with broadly positive reviews on launch, even if some analysts warned that it could end up only taking a small share of its target market of the “regulated industries” of finance, healthcare, and government.
Passport發佈後獲得廣泛好評，即使一些分析師警告稱，它最終可能只能在金融、醫療和政府等“受監管產業”的目標市場取得少量份額。
