小米生態鏈戰略升級 發佈全新品牌米家

China's top smartphone maker Xiaomi has reshuffled its ecosystem strategy by launching a new brand, Mijia, to fully explore the smart home sector, founder Lei Jun announced at a media conference held in Beijing last Tuesday.

中國最大的智能手機制造商小米近日推出了全新品牌“Mijia米家”，以此充分發掘智能家居行業的潛能。該公司創始人雷軍於上週二在北京召開了新聞發佈會。

The move is aimed at differentiating products made by Xiaomi itself and its ecosystem partners, according to Lei. He predicted that products sold by these companies via its own e-commerce platform would exceed 10 billion Yuan this year.

據雷軍介紹，此舉旨在通過區分小米本身和它的生態系統合作伙伴的產品。他預測，今年在該公司自己的電子商務平臺銷售的產品預計超過100億元。

The first product to enter the market under the brand Mijia is a smartphone-controlled induction heating pressure rice cooker.

米家進入市場的第一個品牌產品是由智能手機控制的感應壓力加熱電飯煲。

Users can scan the barcode on their rice bags so the device can cook the rice according to brand, type, and ently, the app can identify 200 brands of rice, and that category will be expanded with the growth of its customer base. The rice cooker is priced above most Chinese-made ones, at 999 Yuan and will be available on March 31.

用戶可以掃描大米袋的條形碼，之後該設備就可以根據其品牌，型號，產地的不同來煮飯。目前該程序可以識別200個品牌的大米，隨着消費者的增加可識別的品牌將會擴大。該電飯煲的價格超過了大部分國產電飯煲，售價999元，將於3月31日上市。

There would be a new product from this ecosystem each quarter, Lei added.

雷軍補充說道，每個季度米家都會推出該生態系統的一個新產品。

Previously, under the Xiaomi brand, Huami Inc., which was founded in 2014, had sold 18.5million fitness-tracking wristbands, ranking No 2 in the smart wearable sector globally.

此前，小米旗下的華米公司於2014年成立，賣出了1850萬件運動智能手環，在全球智能穿戴品中排名第二。

Likewise, Zimi Tech had sold 46.9 million portable power rechargers and Smartmi (or Zhimi in Chinese) had sold one million units of air purifiers each year, Lei said at the conference.

雷軍在發佈會上表示，同樣地，紫米科技每年賣出4690萬個充電寶，智米每年賣出100萬個空氣淨化器。

Xiaomi has been building an ecosystem around its core business since two and a half years ago. In addition to making smartphones, it also "makes start-ups", Lei said.

自兩年半以來，小米致力於圍繞其核心業務建立一套生態系統。雷軍說道，除了生產智能手機，它也在“建立創業公司”。

He said Xiaomi has invested in 55 companies, at a speed of one company each every 15days. The experienced venture capital investor added that 29 companies were set up by Xiaomi from the scratch, including naming, organizing management teams and choosing products to manufacture.

雷軍表示，小米以每15天一家公司的速度投資了55家公司。這位經驗豐富的風險資本投資者說，其中29家是由小米公司手把手建立的，包括命名、管理團隊的建立和從產品到工廠的選擇。

Among the 55 ecosystem companies, 20 already have their own products, five have gained an annual revenue of more than 100 million Yuan and two have raked in one billion Yuan yearly.

在這55家生態系統公司中，其中20家已經擁有自己的產品，五家的年營業額超過了1億元，兩家超過了10億元。