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美國時裝品牌Forever21旗下Instagram煥然一新

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Back in February, Forever 21 launched a new Instagram account for its plus-size collection, something fans of the brand have wanted for a long time. But it didn't go as expected.

二月份,Forever 21應衆多該品牌粉絲長期以來的心願,開通了新的Instagram賬號來展示大尺碼系列服裝。但是這個賬號所起的作用卻不盡如人意。

Most of the Insta pics were of F21+ models wearing the clothes, and many girls thought the models looked way too small and didn't represent them. F21 heard the backlash and has now totally switched up the account.

該Instagram賬號中大多數的照片是F21+系列的模特。很多女孩認爲這些模特過於瘦小,無法很好地展示衣服。Forever 21察覺到了這種不滿,完全改變了這個賬號的風格。

Gone are the models, and in place of them are real girls - bloggers, celebs, and customers. You'll spot some of your fave influencers (including Dounia Tazi above) and blogger Gabi Gregg.

現在,現實中不同身份的女孩,包括博主、名人,還有普通消費者取代了模特們。你會發現其中有一些你最喜歡的潮流風向標(包括Dounia Tazi)和博主Gabi Gregg。

美國時裝品牌Forever21旗下Instagram煥然一新

Some of the previous photos have been deleted. A rep for Forever 21 told Racked that it's listening to its customers, saying:

Forever 21刪除了一些以前的照片。一位品牌代表表示,Forever 21十分關注客戶的感受:

"We always appreciate our customers reaching out when they have a concern and therefore have removed some of the images and are working to ensure all of our future posts accurately represent the Forever 21 Plus customer. As a majority of the content on our social media accounts is user generated by our loyal customers, we encourage them to continue to share their own photos to provide a true representation of our clothing, embracing beauty in all shapes and sizes."

“我們一直感激客戶們對品牌所表達的意見,因此我們刪除了一些照片。並且我們會確保未來的照片能夠完完全全滿足F21 +客戶羣體的需求。鑑於我們社交賬戶上大部分是品牌的忠實客戶,我們鼓勵大家繼續分享自己的照片,爲我們的衣服提供真實的買家秀,並且能夠展示各式各樣的美。”

And comments on posts have gotten better. Still, you won't be able to please everyone. Some pics, including the one below, have comments that say things like, "When this is considered plus size?"

現在的相關評論已經有所好轉。但你仍舊無法讓所有人都滿意,有些人會在一些照片下評論說:“這怎麼會被認爲是大號的衣服呢?”

But remember: girls come in ALL shapes and sizes and a size 12 or 14 or 16 might look totally different on you than it does on another girl. What's important is that you see yourself represented in the media, not the number that's on your - or the model's - tag.

但是人們需要記住,女孩們的體型各不相同,並且就算你和別人穿的尺碼一樣,這並不代表你們的穿衣效果相同。重要的是你在社交媒體上所呈現出的樣子,而不是你或者模特所穿的尺碼數字。