《太陽的後裔》播放量突破19億次 帶動衍生品大賣

A megahit South Korean drama is inspiring Chinese video-steaming website to explore e-commerce as a new way to grow revenue.

一部熱播的韓劇促使中國視頻網站愛奇藝探索電商銷售模式以作爲提升收益的新方式。

The popularity of Descendants of the Sun, which has been viewed a combined 1.92 billion times online in China, shows how companies can benefit from consumers who want to mimic styles of celebrities.

熱播劇《太陽的後裔》在中國迄今爲止已經獲得19.2億的點擊量，也讓人們看到企業是怎樣從那些想要模仿明星風格的粉絲身上獲取利潤的。

IQiyi, the official streaming site of the 16-episode drama in China, is seeing sky rocketing sales of items used by actress Song Hye-gyo, whose character is a doctor in the series.

作爲這部十六集電視劇在中國的官方獨家授權網站，劇中宋慧喬飾演的一名醫生使用的同款商品在愛奇藝上銷量劇增。

The Beijing-based company, backed by Internet giant Baidu Inc, said the daily sales on its e-commerce site jumped by 180 percent in March after it started streaming the drama on Feb 24. Sales of a Laneige cream from Amore Pacific Corp surged by 10 times and a Daniel Wellington watch by eightfold.

這家由中國互聯網巨頭百度持股、總部位於北京的公司表示，自從2月24日此劇開播以來，3月份其網上商城的每日交易額已經增加了180%。其中，愛茉太平洋蘭芝氣墊BB霜的銷量劇增了10倍，丹尼爾·惠靈頓手錶的銷量也提升了8倍。

"The whopping sales figures illustrate there is a huge demand for derivatives of quality content,such as clothing and cosmetics," iQiqi said in a statement.

愛奇藝在一份聲明中宣稱：“銷量的巨大攀升證明消費者對於劇中相關衍生物如衣服、化妝品等的需求巨大。”

The company did not disclose detailed numbers but said Guangdong, Shanghai and Beijing are the top three regions where consumers spend most on buying items used by actors in the drama.

該公司雖然沒有透露具體的數據，但其指出，廣東、上海和北京的消費者在購買劇中主角同款商品上花費最多。

To enable viewers to do shopping while watching, iQiyi has embedded shopping links into videos so that consumers can get what they want with a simple click of the mouse.

爲了使觀衆可以“邊看邊買”，愛奇藝在視頻中植入了購物鏈接，使觀衆只需輕輕一點就能買到他們想要的商品。

Wang Xiangjun, chief management officer at iQiyi, said: "E-commerce is an important part of our efforts to monetize intellectual properties. We will continue expanding our presence in e-tailing by selling products used in popular entertainment shows."

愛奇藝的首席營銷官王向軍說：“線上商城是我們知識產權變現的努力中重要的一部分，我們將繼續在明星同款商品零售上加大投入力度。”