星巴克重金徵集環保咖啡杯

After years of trying to engineer a more environmentally friendly coffee cup, Starbucks announced that it's launching a $10 million grant challenge to solicit designs for a cup that's easier to recycle.

在多年嘗試開發更環保的咖啡杯無果後，星巴克宣佈發起一項1000萬美元的挑戰，徵集更易循環利用的咖啡杯設計方案。

The coffee cup used at present is made from cardboard with a thin layer of plastic tightly attached to the cup.

現在使用的咖啡杯由紙板製成，杯身附有一層塑料薄膜。

This keeps the drink warm and prevents the cardboard from becoming soggy, but it also makes the cup difficult to recycle.

這樣的設計能讓飲品保溫並且防止紙板浸水，但使紙杯難以循環利用。

About 600 billion of these cups are distributed globally each year, and Starbucks accounts for about 6 billion of them, CNN reported.

據美國有線電視新聞網報道，每年全球大約有6000億個這種杯子在使用，其中星巴克約佔60億個。

The coffee chain has been working on the coffee cup issue for some time, without much luck.

這家咖啡連鎖店已經就咖啡杯的問題努力了一段時間了，但是卻不怎麼走運。

"We've always had a social impact agenda. Sustainability is a big part of that agenda," Starbucks CEO Kevin Johnson told CNN's Maggie Lake. , he said.

星巴克CEO凱文·約翰遜向CNN的瑪吉·雷克透露：“我們公司一直都有一個社會影響議程。可持續發展議題在這一議程中佔據很大比重。”

In 2010 Starbucks pledged to ensure that 100% of its cups would be reusable or recyclable by 2015, which did not happen.

星巴克曾在2010年承諾，到2015年其所有杯子將都可以重複使用或再循環，但未能兌現。

Starbucks is figuring out other solutions to reduce the consumption of cardboard cups before the greener cups are produced.

在更環保的杯子產生前，星巴克正在想其他措施，以減少紙杯的使用。