電子商務英語

下面是本站小編整理的電子商務英語，希望對大家有幫助。

　　基本信息

出版社: 人民郵電出版社; 第2版 (2010年10月1日)

叢書名: 21世紀高等職業教育信息技術類規劃教材

平裝: 262頁

正文語種: 英語, 中文

開本: 16開(188×265)mm

ISBN: 9787115227881, 7115227888

條形碼: 9787115227881

產品尺寸及重量: 25.8 x 18.4 x 1.2 cm ; 359 g

ASIN: B0042VQ9K8

　　內容簡介

《電子商務英語》(第2版) 在編寫的過程中突出強調讀者對於專業文獻的各方面的應用能力，安排時文閱讀技巧、時文翻譯技巧、商務電郵寫作和工作場景用語等內容。《電子商務英語(第2版)》分10個單元，共20篇課文和10篇閱讀材料，內容涉及電子商務概述、電子商務的交易模式、電子商務安全技術、電子商務網上支付、電子商務物流管理、電子商務的系統實施、網絡營銷和電子商務的行業應用等10個方面，力求在向讀者提供豐富的電子商務英語詞彙及閱讀資料的同時，向讀者介紹目前電子商務運營的各個環節、內容以及未來的發展動向。

《電子商務英語(第2版)》可作爲高職高專院校電子商務、物流專業和金融管理等專業的教材，也可作爲從事電子商務人員及其他自學者的學習用書

　　目錄

Unit One Electronic Commerce Summary 1

Text A Electronic Commerce(EC) Theory 1

Text B Technological Platform of E-commerce 8

Skills of Understanding找出主題句，確定中心思想 13

Skills of Translation根據上下文/邏輯關係確定詞義 15

Skills of Business E-mail Writing回覆工作邀請信 15

Skills of Oral Language in Working Condition第一天上班報到 16

Self-study Projecting the Economic Impact of the Internet 16

Unit Two Trading Modes of E-commerce 19

Text A Understanding B2C E-commerce 19

Text B What is B2B? 26

Skills of Understanding尋找重要事實和論據 31

Skills of Translation詞類轉換譯法 34

Skills of Business E-mail Writing求助信 35

Skills of Oral Language in Working Condition同事之間 36

Self-study Know Something About B2C E-commerce 36

Unit Three Security Technologies of E-commerce(Part One) 39

Text A Secure Electronic Transaction 39

Text B Security Techniques 45

Skills of Understanding猜測詞義 50

Skills of Translation詞的增減 52

Skills of Business E-mail Writing邀請信 52

Skills of Oral Language in Working Condition愉快地工作 53

Self-study Internet and EB Security 54

Unit Four Security Technologies of E-commerce(Part Two) 56

Text A Firewall 56

Text B Computing System Security Measures 61

Skills of Understanding推理和判斷 66

Skills of Translation正反譯與反正譯 68

Skills of Business E-mail Writing電話記錄 69

Skills of Oral Language in Working Condition工作中的解決之道 70

Self-study Achieving Electronic Privacy 70

Unit Five Payment of E-commerce on Net(Part One) 74

Text A Electronic Systems of Payments 74

Text B Electronic Payment & Taxation 80

Skills of Understanding確定作者的觀點和態度 86

Skills of Translation分譯與合譯 87

Skills of Business E-mail Writing給顧客寫郵件 88

Skills of Oral Language in Working Condition顧客就是上帝 89

Self-study Why isn't E-cash a common currency? 90

Unit Six Payment of E-commerce on Net(Part Two) 92

Text A The SET Protocol 92

Text B E-money 97

Skills of Understanding閱讀理解考查的重點 102

Skills of Translation被動句型的翻譯 103

Skills of Business E-mail Writing用郵件進行預訂 104

Skills of Oral Language in Working Condition預訂 106

Self-study Some Issues About E-commerce Payments 106

Unit Seven Logistics Management of E-commerce 109

Text A Logistics in Electronic Commerce 109

Text B Green Logistics 114

Skills of Understanding提高閱讀理解的幾個注意點 118

Skills of Translation定語從句的翻譯 120

Skills of Business E-mail Writing用郵件發起邀約 121

Skills of Oral Language in Working Condition Get It Running順利運行 122

Self-study Logistics automation 122

Unit Eight Implementation of the E-commerce System 125

Text A The ABCs of ERP 125

Text B What is CRM? 132

Skills of Understanding英語閱讀技巧(著名新東方英語培訓中心) 137

Skills of Translation倍數的譯法 140

Skills of Business E-mail Writing用郵件邀約共進晚餐 141

Skills of Oral Language in Working Condition At A Restaurant餐宴用語 143

Self-study Evaluating the Performances of E-commerce Systems 143

Unit Nine Network Marketing 146

Text A Web Marketing Strategies 146

Text B Overview of Electronic Marketing Structure 153

Skills of Understanding閱讀理解題型介紹 157

Skills of Translation長句的翻譯 158

Skills of Business E-mail Writing顧客意見反饋信 160

Skills of Oral Language in Working Condition下班之後 161

Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162

Unit Ten Industry Applications of E-commerce 164

Text A The Impact of EC on the Travel Industry 164

Text B Advertising of E-commerce 171

Skills of Understanding影響閱讀速度的幾個障礙點 175

Skills of Translation常見的計算機英語及縮寫 177

Skills of Business E-mail Writing書寫簡單的通知 179

Skills of Oral Language in Working Condition技術會議 180

Self-study Electronic Publishing: Assessing Opportunities and Risks 180

附錄1 譯文 183

附錄2 總詞彙表 215

附錄3 常用電子商務詞彙表 229

附錄4 屏幕英語 248

附錄5 考試樣卷 254

附錄6 電子商務網站集錦 258

Bibliography 262