弗雷德·史密斯(聯邦快遞[FedEx]創始人)

Fred Smith Fred Smith: Most of the time, the biggest 1)risk that an 2)entrepeneur has to face, in my mind, is 3)internal. They have to decide that this is the thing that they want to do with their time and their life more than any other thing, because most new ideas do meet a 4)significant amount of 5)resistance. It may be the resistance of the marketplace, it may be the resistance of the 6)capital markets, it may be the resistance of a strong, well 7)entrenched competitor, but it takes almost a 8)zealotry to get most important ideas from the 9)incubation stage to a level of 10)sustainable success. There are a lot of them that have initial success, and then can’t sustain it. So, I think that somebody that wants to be an entrepreneur has to cross that bridge, first and 11)foremost. Must more importantly than a lot of the 12)mechanistic things that the entrepeneur has to do. They have to, to really soul search and say: “Am I totally 13)committed to working these 7 days a week, month after month work 14)sessions to get this idea to success?” And that’s not for everybody.

弗雷德·史密斯：我認爲，大多數時候，一個企業家要面對的最大風險是內在的。他們必須決定，這件事是他們想花畢生時間和精力去做的，而不是其它的事情，因爲許多新觀點的確會遇到重大的阻力。有時阻力來自市場，有時來自資金，有時來自勁敵。但這需要狂熱的工作才能將深思熟慮的觀點一步步變爲成功的現實。有許多人最初成功了，但卻不能保持下去。因此，我覺得，如果有人想成爲一個企業家，他必須首先過這個難關，這個企業家必須向靈魂自省：“我是不是日復一日、月復一月、堅持不懈地來使得這個觀點變爲成功？”這不是所有人都能做到的。

1、risk [risk] n. 風險

2、entrepeneur [7a:ntrEprE:5nE] n. 企業家

3、internal [in5tE:nEl] a. 內部的

4、significant [sig5nifikEnt] a. 有意義的，重要的

5、risistance [ri5zistEns] n. 抵抗

6、captital market 資本市場

7、entrench [in5trentF] v. 挖壕溝

8、zealotry [5zelEtri] n. 過分熱心；狂熱

9、incubation [inkju5beiFEn] n. 潛伏

10、sustainable [sEs5teinEbl] a. 能承受的

11、foremost [5fC:mEust] a. 最初的，一流的

12、mechanistic [7mekE5nistik] n. 機械的

13、commit [kE5mit] v. 投身於

14、session [5seFEn] n. 一段時間