谷歌投資更名爲CapitalG 悄然投資Snapchat
Google Capital, one of Alphabet's two venture capital arms, quietly added Snapchat to its list of investments as part of a brand refresh and website redesign on Friday.
上週五，谷歌資本（谷歌母公司Alphabet旗下的兩大風投機構之一）悄悄將社交應用Snapchat納入投資版圖，此舉旨在重塑谷歌品牌，改變其網站風格。No details were provided about the timing, reasoning or size of the Snapchat investment.
目前谷歌並未就本次投資的時機、原因以及持股比例透漏更多細節。Winnie King, a spokeswoman for Google, confirmed that Snapchat is one of Google Capital's portfolio companies, but declined to comment beyond that. Noah Edwardsen, spokesman for Snapchat, said the company does not comment on financing.
谷歌發言人溫妮·金證實，Snapchat是谷歌資本投資組合公司中的一員，但拒絕透漏更多信息。Snapchat方面則表示對融資信息不予置評。
Google Capital re-branded Friday as CapitalG. It was formed in 2014 to invest in more mature businesses.
谷歌資本在上週五改名爲CapitalG。成立於2014年的谷歌資本，專注於投資比較成熟的企業。The goal, according to its website, is "to make returns-driven investments in leading companies around the world."
根據谷歌資本官網的說法，其目標是“在全球各領先公司中開展高回報的投資”。
This investment operation has also backed Airbnb, Glassdoor and SurveyMonkey.
除了Snapchat，谷歌資本還曾投資過Airbnb、Glassdoor以及SurveyMonkey。GV, Alphabet's other venture capital arm for early-stage companies, has invested in Uber and Nest, the latter of which Google ended up acquiring for $3.2 billion in 2014.
Alphabet旗下另一家投資公司谷歌風投則專注於投資創業公司，曾投資過共享出租Uber和智能家居Nest，後者已於2014年被谷歌斥資32億美元收購。An investment in Snapchat opens the door for a closer relationship with a buzzy startup that is expanding into several areas of interest for Alphabet.
Snapchat當下已經涉足的多個領域皆是谷歌的興趣所在。此次投資必然給谷歌一個和Snapchat締結更親密關係的機會。Snapchat is a rising star in social media, long a weak spot for Google.
社交一直是谷歌的一塊短板，而Snapchat則是是社交領域一顆冉冉升起的新星。It also recently expanded into hardware with Spectacles, a pair of sunglasses with a built-in wireless video camera. The product quickly drew comparisons to Google Glass, its failed attempt at smart glasses.
Snapchat近期憑藉一款具有視頻拍攝功能的智能眼鏡Spectacles進軍硬件領域。這款產品很容易讓人想到已經夭折的谷歌眼鏡。Beyond that, the investment gets Alphabet a ticket to what is expected to be one of the hottest upcoming tech IPOs since Facebook (FB, Tech30).
此外，本次投資計劃也讓谷歌有機會參加繼Facebook後科技界最受期待的上市。Snapchat, which recently re-branded as Snap Inc., has raised more than $2 billion in funding and is widely rumored to be planning a public offering early next year at a valuation as high as $35 billion.
Snapchat現改名爲Snap有限公司，在資本市場募集的資金已經超過20億美元。業界盛傳Snap將在明年上市，屆時市值將高達350億美元。Other prominent Snapchat backers include Alibaba (BABA, Tech30), Yahoo (YHOO, Tech30) and Fidelity.
Snapchat的其它主要股東還包括阿里巴巴、雅虎和富達基金。
