關於碧昂斯你可能不知道的10件事(下)

nce Has Used Some Innovative And Risky Marketing Techniques For Her Albums

3.碧昂斯用了一些創新冒險的市場銷售方法推銷專輯

Whether or not the social media response to her pregnancy announcement in 2011 spurred her to realize that it is a powerful tool when used well or for some other reason Beyonce took a risk when she launched her eponymous album Beyonce in 2013.

不知道是不是2011年社交媒體對她懷孕聲明的反應啓發了她，讓她意識到這種媒體如果能利用得好的話，就是一個強有力的工具。又或許是因爲其他的原因，碧昂斯在2013年發行其同名專輯《碧昂斯》時做了一個大膽的冒險。

Conventional wisdom in the music industry is to tease fans with promotional material in the lead up to the release of a new single or album. This, it is believed, will help drive interest pushing sales with it.

音樂界的傳統營銷方式是用宣傳材料來吸引粉絲然後再推新單曲或者專輯，人們普遍認爲這種方法能提高粉絲的興趣從而提高銷量。

Beyonce, claiming to want to cut out the middle man and speak directly to her fans eschewed all traditional advice and instead released the news of her album by posting a very short video to Instragram entitled 'Surprise!'.

而碧昂斯表示，她想去掉中間人，與粉絲直接對話，而非採用傳統方式。相反，她在Instagram 上發佈了一個名爲“驚喜”的小短片來告訴大家她要發新專輯了。

Social media took over the role of advertising executive on her behalf and within 12 hours the news had been tweeted 1.2 million times.

社交媒體取代了她的廣告代理，這條信息在不到半天的時間內就被推了十二萬次。

This in turn was mentioned on the media and within a short while almost everyone had heard about the album.

媒體對這件事情也有所報道，一時之間幾乎所有人都聽說了這張專輯。

The strategy was a risk and relied on Beyonce being able to trust her team implicitly to ensure that there were no leaks about the content.

這種策略就是一個冒險，需要碧昂斯全然信任她的團隊，保證不泄露專輯內容。

This meant that the release of the 14 song album did indeed come as a complete surprise which captured the imagination of her fans.

同時這個包含14首歌的專輯確實作爲一個驚喜激發了粉絲的想象力。

The strategy was ultimately extremely successful and, of course, completely free. Would it work again? Will Beyonce repeat the trick? Who knows!

這個策略極其成功，當然，也完全免費的。這個策略能再次管用嗎？碧昂斯還會故技重施嗎？誰知道呢！

nce Claims To Be A 'Modern Day Feminist'

2.碧昂斯被認爲是女權主義者

The lyrics of Beyonce's songs revolve around themes of deep love, monogamy and relationships tied in which a big dash of sexuality and a nod towards female empowerment.

碧昂斯的歌詞主題大多圍繞着深愛、一夫一妻制和性行爲帶來的關係捆綁以及對女性權利的致敬。

When asked, however, she has refused to be branded as a 'feminist' on the basis that the word is 'extreme' perhaps worrying about being identified with the more hard core, men hating, 'feminists' that are sometimes seen in the spotlight.

然而當被問及的時候，她卻拒絕給自己貼上“女權主義者”的標籤，顧及到這個詞太“極端”，擔心可能有時候會被當作令男人討厭的“女權主義核心者”形象出現在聚光燈下。

Those very same hard core feminists who complained vociferously about her naming one of her live tours 'The Mrs. Carter Show' a reference to her husband, Jay Z's surname.

那些女權主義的核心人物就強力聲討她以其丈夫Jay Z的姓命名的演出“卡特夫人”。

Instead she characterizes herself as a 'modern day feminist' saying that she does believe in equality and acknowledges that women have some way to go before that is truly achieved.

雖然否認自己是“現代女權主義者”的說法，但碧昂斯確實相信男女平等，並且承認在實現真正平等之前，女同胞需要做的還有很多。

Beyonce has said that it is clear that women do not have access to the same opportunities or money as men and therefore have to work much harder.

碧昂斯曾說，相比男性，女性更缺乏平等的機會或收入，因此需要女性更加努力地工作。

She thinks it is more about how women think than necessarily about the need for equal rights and has said that her goal is for women to 'reshape our own perception of how we view ourselves' she also adds that she loves her husband and is happy to be married to him.

她認爲，比起一昧追求同等權利，女性如何思考更爲重要。她說她的目標就是“重塑女性看待自己的感知”，她同時補充說她很愛她的丈夫，嫁給他很幸福。

In line with her view on the reshaping of perceptions she has contributed to the Ban Bossy campaign which aims to encourage people to stop using the word bossy as it has negative connotations when applied to girls.

爲了踐行她重塑感知的信念，她發起了“禁止專橫”的運動，旨在鼓勵人們停止使用專橫一詞，因爲該詞往往作爲貶義詞用在女孩身上。

nce Is A Committed Philanthropist

1.碧昂斯是一位堅定的慈善家

With all the money she has earned over the years Beyonce has the capacity to do great good and it is a responsibility she does not shy away from.

這麼多年來賺了不少錢，碧昂斯完全有能力做很多好事，她也沒有推卸這一責任。

Following the dreadful effects of Hurricane Katrina in 2005 she founded, together with Kelly Rowland, the Survivor Foundation which helped to provide temporary housing for displaced victims in Houston.

在2005年可怕的卡特里娜颶風過後，她與凱莉·羅蘭一起創辦了倖存者基金，爲休斯頓流離失所的受害者提供臨時住所。

Beyonce contributed a founding $250,000 and a percentage of all House of Dereon profits also goes to the foundation.

碧昂斯爲基金捐獻了25萬美金和一部分她名下房子的收益。

The foundation has not limited it work to Katrina relief but also to survivors of Hurricane Ike and now works closely with a number of other charities in the city.

該基金不只是對卡特里娜颶風倖存者提供服務，同時也對艾克颶風的受害者開放，現在也與城市中其他慈善機構一起運作。

In 2010, together with her mother, she established a center to provide cosmetolology training to men and women helping provide them with employable skills.

2010年碧昂斯與母親一起創辦了一個專門提供美容技術的培訓中心，幫助更多人獲得一技之長。

She has worked closely with George Clooney in his Hope For Haiti Now: A Global Benefit For Earthquake Relief and on the CFDA t shirt to raise funds for Haiti.

她與喬治·克魯尼在“爲了海地的希望”中密切合作，這是一次關愛海地賑災行動，通過開展CFDA的T恤義賣爲海地籌得善款。

She is good friends with President and Mrs Obama and has worked closely on the First Lady's campaign against childhood obesity.

她同時與奧巴馬伕婦交好，曾與第一夫人一起爲反對兒童肥胖症做公益。

More recently she has been an outspoken critic of gun control laws, female empowerment and education, food donations and job creation.

最近她更多的作爲反對槍支管制、女權、教育、糧食捐助和提供就業機會的代言人出現。

She often releases music tracks for charitable causes that she supports in the hope that they will raise not only funds but also awareness of the underlying cause as well.

她經常因慈善原因發行新專輯，她希望人們不僅僅在經濟上支持她，更能瞭解歌曲中的深層次含義。

Her charitable efforts are not for show as she is also well known for having a very caring and human side, as evidenced by the fact that when some fans were injured at one of her concerts she very quietly and without publicity went to visit them in hospital to make sure that they were ok and getting better.

她在慈善方面的努力並不只是作秀，衆人都見識過其關懷備至頗具人性化的一面。事實爲證：有些歌迷在她的演唱會中受傷，她靜悄悄一人私下到醫院去看望他們，以確保他們都無大礙並且有所好轉。

Beyonce is clearly a fascinating woman. Her true talent manifested itself from a very early age and, while still a teenager, she was propelled into the starlight with the break out success of Destiny's child.

碧昂斯是一位魅力無窮的女人。她的才華在很小的時候就已經顯現，當她還是一個小姑娘的時候，就憑藉着專輯《真命天女》的巨大成功而備受矚目。

That success came with problems; she lost her first love and endured depression for many years as the result of a very public split in her group.

然而福禍相依：她失去了她的初戀並且由於組合公開解散而抑鬱了多年。

Nevertheless she came back fighting and now, 18 years after her initial debut, she continues to impress with work that continues to be fresh and exciting.

儘管如此，現在她已經重歸舞臺，並且在初次登臺後的18年，依然用她清新而不失激情的音樂給人留下深刻的印象。

He legion of fans (they call themselves the Bey-Hive) are so loyal and follow her work so closely that she now no longer needs to resort to traditional marketing practices to ensure that her new releases are run away successes.

她龐大的粉絲羣（他們自稱“Bey-Hive”）對她超級忠誠，緊緊追隨她音樂的步伐，因此她無需再通過傳統的音樂宣傳渠道以保證她的新專輯大賣。

Through all this she continues to have a very close, loving and stable relationship with her husband Jay Z and their young daughter Blue Ivy.

在經歷了一切之後，她和她的丈夫Jay Z以及他們的小女兒布露·艾薇幸福地生活在一起。

Whether she calls herself a feminist or not she has become a feminist role model to millions of girls and young women around the world who seek to emulate her hard work ethic and her success.

無論是否稱自己爲女權主義者，她都成爲了全世界數百萬認同她努力工作的價值觀並且追求成功的小女孩和各年輕女性的楷模。