個人微信公衆號成潮流 66%的受訪者已有或打算申請
Running individual official accounts on social-networking app WeChat has become a new channel for Chinese people to express themselves, according to a survey.
根據一項調查顯示，開通個人微信公衆號來表達自己的聲音和觀點已然成爲中國羣衆的一股最新潮流。At present many media organizations, companies and individuals in China have launched official accounts on WeChat, striving to attract more subscribers to expand their reach.
目前，我國許多媒體組織、公司以及個人都已在微信上開通公衆號，力圖以此來吸引更多用戶的關注，提高知名度。Over 66 percent of 2,001 respondents said they are willing to set up individual official WeChat accounts, while 27.2 percent said they have already started such accounts.
據對2001人進行的一項調查顯示，已有超過66%的受訪者有意願申請個人微信公衆號，27.2%的受訪者已有該類型公衆號。
The survey, published Tuesday by the China Youth Daily, also said expressing feelings and views, as well as gaining popularity, are the top three reasons people want individual official accounts.
中國青年報報社在本週二着手進行了相關問卷調查。結果顯示：記錄生活，抒發情緒、建立個人觀點平臺、獲得知名度是人們開通個人微信公衆號最普遍的三大初衷。More than half of individual official accounts offer content concerning personal views and feelings, as well as entertainment and recreation information, the survey said.
調查還顯示，一半以上的個人公衆號的內容是關於個人情感和觀點的。此外，娛樂休閒方面的內容也佔據多數。Wang Yiran, a college student in eastern China's Shandong Province, set up her public account on WeChat in August, sharing her travel notes, and comments on films or books.
王亦然是山東某高校的一名學生，愛好寫作，她於今年8月開通了自己的公衆號，內容涉及旅行遊記、書評和影評等。Despite only having 75 followers, Wang said she will keep posting updates, as she considers it a meaningful way to keep record of her daily life and to share opinions with others.
雖然目前粉絲只有75人，但王亦然表示，公衆號爲自己提供了一個記錄日常生活和與他人分享觀點的平臺，非常有意義，所以她表示自己會繼續更新下去。Of more than 540 respondents that have individual public accounts on WeChat, 5 percent claimed that they have built popular "self-media" brands using their accounts, while 12.2 percent said they had made money from the accounts through advertising.
在540名已經開通公衆號的被調查者當中，有5%的用戶稱自己已經通過利用賬戶打造了自媒體品牌，而12.2%的用戶表示通過公衆號宣傳獲得了一定的收益。Meanwhile, 42.4 percent said their accounts had limited influence with only a few subscribers.
與此同時，也有42.4%的用戶表示，由於訂閱者數量較少，自己的公衆號的影響十分有限。
