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輝煌難再現 蘋果公司2季度在華營收下滑

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Apple reported a drop in revenue in China for its fiscal second quarter ended April 1, the fifth consecutive quarter of decline in the region amid ever-growing competition from local rivals.

蘋果報告稱,在截至4月1日的第二財季中,公司在華營收下滑。隨着與中國本土對手的競爭愈演愈烈,這已是蘋果在華營收連續第五個季度出現滑坡。

Apple's revenue in Greater China (the Chinese mainland, Hong Kong and Taiwan) fell 14.1% year on year to $10.73 billion.

蘋果在大中華區(中國大陸、中國香港、中國臺灣)的營收同比下降14.1%至107.3億美元

During a conference call with analysts, Apple CEO Tim Cook blamed unfavorable exchange rates for the decline.

在與分析人士舉行的電話會議中,蘋果公司首席執行官蒂姆·庫克將在華營收下滑歸因於不理想的匯率。

輝煌難再現 蘋果公司2季度在華營收下滑

Apple has been facing a growing challenge from local smartphone vendors in the China market, such as Huawei Technologies Co Ltd, Oppo Electronics Corp and vivo Mobile Communication Technology Co Ltd.

在中國市場,蘋果公司已經遭遇了來自本土智能手機廠商越來越強的挑戰,比如華爲技術有限公司、Oppo電子公司以及vivo移動通信技術有限公司。

The US tech giant experienced year-on-year decline in China last year with its shipments to China falling from 58.4 million phones in 2015 to 44.9 million in 2016, according to research firm International Data Corp.

根據國際數據集團表示,這家美國科技巨頭去年在中國經歷了同比下滑,其手機對華髮貨量從2015年的5840萬下降到了2016年的4490萬。

Its market share dropped to 9.6 percent, while Chinese smartphone vendors saw their market share rise.

其市場份額下降至9.6%,而中國的智能手機廠商的市場份額則得到了增加。

Oppo sold 78.4 million smartphones, with a market share of 16.8 percent, ranking in first place, then followed Huawei and vivo.

Oppo公司共賣出了7840萬臺智能手機,市場份額爲16.8%,高居第一,緊隨其後的則是華爲和vivo。