奢侈品牌迪奧開始在微信朋友圈賣包!
France's Christian Dior has become the first luxury brand to sell top-end bags on WeChat, the most popular messaging and social network in China, offering its iconic Lady Dior bag on the platform.
近日，法國的克里斯汀·迪奧成爲首個在微信上出售頂級手袋的奢侈品牌，在這個中國最受歡迎的通訊和社交網絡上提供其標誌性的戴妃包。Dior aimed to sell the bag between Monday and Thursday, but the bag sold out online on Tuesday. The bag is priced at 28,000 yuan ($4,210), and buyers can directly purchase and pay through WeChat.
迪奧原計劃在週一至週四期間出售該包，但在週二時就已銷售一空。這款包包定價爲28000元（摺合4120美元），購買者可以直接通過微信支付購買。
"Since luxury brands can find their target consumers by big data of WeChat, the largest social network in China, it's easier for them to advertise and sell products on WeChat," said Lu Zhenwang, an internet expert and chief executive officer of the Shanghai-based Wanqing Consultancy.
互聯網專家、上海萬擎諮詢有限公司首席執行官魯振旺表示：“由於奢侈品牌可以通過中國最大的社交網絡平臺--微信的大數據中找到自己的目標客戶羣，因此在微信上做廣告和出售產品對它們來說更容易。”
"Many luxury brands are operating under pressure, and they would like to open up the market through e-commerce platforms. Even if the sales were slow, they could achieve results through marketing and branding," he said.
他說道：“許多奢侈品牌的運營都有很大壓力，因此他們想要通過電子商務平臺來開拓市場。即使銷售速度偏慢，他們也可以通過營銷和品牌來實現最終的結果。”Some other luxury brands, including Cartier, International Watch Company, Montblanc and Longchamp, have already launched their online sales platforms on WeChat, and provided some special services and discounts.
另一些奢侈品牌，包括卡地亞、萬國表、萬寶龍和瓏驤也已在微信上推出其網上銷售平臺，並提供部分特殊服務和打折活動。According to the 2015 China Luxury Forecast by global public relations firm Ruder Finn Inc and Ipsos Group Co, 36 percent of respondents in China said they would like to buy luxury products online, rising 24 percent from the previous year.
據羅德公關與益普索聯合發佈的《2015中國奢華品報告》顯示，36%的中國受訪者表示，他們願意在網上購買奢侈品，這一數字比前一年增長了24%。Dior is under pressure globally. In the first half, the fashion house and luxury retailer announced that its net profits fell 30.2 percent to 74 million euros ($82.8 million).
迪奧在全球市場都面臨很大壓力。這家時尚家居與奢侈品零售商宣佈，上半年其淨利潤下降了30.2%，爲7400萬歐元（摺合8280萬美元）。
