千禧一代的妹子們掀起了洗漱架化妝品曬照風潮

First it was bookshelves, and then fridges -- and now, beauty addicts have been showing off their cosmetics with their bathroom #shelfies.

先是曬書架，之後曬冰箱，如今，美妝愛好者又掀起了曬衛生間洗漱架化妝品的風潮。

Beauty fans have been sharing photographs of their perfectly arranged -- and often color co-ordinated -- shelves full of envy-inducing products.

美妝愛好者們在網上分享洗漱架的照片，這些洗漱架塞滿了各種讓人豔羨的化妝品，擺放得毫無瑕疵，外包裝顏色也搭配協調。

These include products by cult brands such as The Ordinary, Diptque and Glossier, leading to a scramble for the latest must-have items.

這些化妝品中有The Ordinary、Diptque和Glossier等流行品牌，引發了人們對時下必備化妝品的追捧。

Experts say millennials are shaking up the beauty industry with their bathroom 'shelfies', explaining how it's now 'almost essential' that beauty brands are Insta-friendly.

專家表示，千禧一代中流行的衛生間洗漱架曬照震撼了整個美妝界。他們還解釋說，美妝品牌需要享譽Ins，這在當下“非常關鍵”。

Celebrity skincare guru Charlotte Connoley told FEMAIL: 'Instagram has changed so much about the beauty industry over the past few years, and the trend for sharing a "bathroom shelfie" has only helped to shape the future of the industry further.'

明星護膚大師夏洛特·康諾利向《每日郵報女性版》透露：“過去這些年，Ins讓美妝界改變了很多，衛生間洗漱架曬照風潮只是有助於進一步打造美妝界的未來。”

'To succeed in today's market, it's almost essential that beauty brands are popular on Instagram -- and to do that, they simply have to look amazing, as well as bringing something new and exciting to the table in terms of formula or ingredients.'

“要想在如今的市場中勝出，就要讓品牌在Ins上流行，這非常重要。想要做到這一點，產品只需要看起來誘人，同時再加點兒新鮮或是讓人興奮的亮點，比如修改配方或成分。”

'It's a tall order for any brand but so many companies are rising to the challenge, making the industry such an exciting place to be!'

“這對任何一款產品都是苛求，但有很多公司都在積極應對這一挑戰，使得美妝界處於風口浪尖！”

Charlotte added the bathroom shelfie trend has made it easier for smaller brands to gain a large following.

夏洛特補充說，曬衛生間洗漱架的風潮讓小衆品牌更容易獲得更多人的青睞。

'This trend for Instagram-worthy packaging has also made it easier for smaller, independent brands to experience huge success very early on -- as long as their products look good on Instagram, of course,' she explained.

她解釋說：“打造Ins上鏡產品外包裝的風潮使得獨立的小衆品牌可以在早期就獲得巨大的成功，當然前提是其產品在Ins上看起來很棒。”

'The combination of a beautiful aesthetic, an intriguing or thoughtful product USP and the kudos of being heralded by an Insta-influencer has the power to transform a brand into a cult favorite or a must-have overnight, in a way that we've never really seen before.

“審美趣味、吸引人且貼心的產品獨特銷售主張、Ins大號們的追捧，這三者結合起來能讓一個品牌一夜爆紅，成爲美妝爆款或必備品。這是此前沒有過的。”

'Of course it's not just about aesthetics, products still have to produce fantastic results in order to be selected by influencers who have the whole industry at their feet. It's just encouraging brands to get better and better all the time, to try and become that next "must-have" item.'

“當然這不僅僅和審美有關。產品還是需要出色的美妝效果，纔會被社交媒體上的紅人們選用，而這些人往往能左右整個美妝行業。這會激勵美妝品牌時刻努力把產品做得更好，努力成爲下一款美妝必備品。”