可口可樂公司去年共推出500種新飲料

When Coca-Cola Co. directed its global subsidiaries to launch more local flavors last year, the company's Indian arm came up with a unique drink: chunky mango juice.

去年，當可口可樂公司要求其全球各地的分公司上市更多當地口味的飲料時，該公司在印度的分公司構推出了一種獨特的飲料：口感醇厚的芒果汁。

Indians commonly squeeze mangoes to soften them and then bite a hole in the tropical fruit's tough skin to suck out the pulp, Coke's Indian drink developers knew. So they concocted a beverage to mimic that experience, called Maaza Chunky.

印度人通常會擠壓芒果使其變軟，然後在這種熱帶水果堅硬的表皮上咬一個洞，吸出果肉。可口可樂的印度飲料開發商知道這個習慣，因此他們調配出一種名爲Maaza Chunky的飲料模擬這一過程。

The invention of an India-only product was something the beverage behemoth wouldn't have attempted three years ago, but it reflects a push by Coke Chief Executive James Quincey to get the company to shed its culture of cautiousness, expand into new categories and bring products to market faster.

開發一種僅投放印度市場的產品，這對三年前的飲料巨頭可口可樂來說是不會輕易嘗試的，但這凸顯出可口可樂首席執行長詹鯤傑爲推動該公司擺脫其謹慎的企業文化、向新的類別擴展並加快產品上市時間所做的努力。

"There are products out there in the world that perhaps we wouldn't have tried a few years ago," Mr. Quincey said in an interview.

詹鯤傑在接受採訪時表示：“世界上有一些產品是我們幾年前可能不會去嘗試的。”

Before Mr. Quincey was named CEO in May 2017, investors and analysts had criticized the Atlanta-based company for focusing too long on sugary soft drinks, even as consumers switched to healthier options and the company's global beverage volumes stalled.

在2017年5月詹鯤傑被任命爲首席執行長之前，投資者和分析師已經批評這家總部位於亞特蘭大的公司專注於含糖軟飲料的時間過長，而消費者已經轉向更爲健康的飲料且該公司在全球的飲料銷量停滯不前。

Since then, Coke has pushed harder to diversify, launching more than 500 new products and variants last year, a record for the company and an increase of roughly 25% over the previous year.

自那時起，可口可樂公司已加大力度實現產品的多樣性，去年推出了超過500種新產品和不同口味的飲料，創下該公司的歷史紀錄，較前一年增加了約25%。

Recent launches include a cucumber-flavored Sprite in Russia, a line of whey shakes in Brazil, a sesame-and-walnut drink in China and a salty lemon tonic water in France and Belgium. Coke says its expanding portfolio is helping to drive its recent growth in volumes.

最近推出的產品包括在俄羅斯銷售的黃瓜味雪碧汽水，在巴西的一系列乳清奶昔，在中國推出芝麻和核桃味飲料及在法國和比利時推出含鹽檸檬湯力水。可口可樂表示其擴大的產品組合幫助推動了其最近銷量的增長。

"We're not betting the ranch on every idea until it's proven to have some traction," Mr. Quincey said. "I think we see more innovation in the marketplace ... but just as importantly, a focus on removing the things that don't work."

詹鯤傑表示：“在事實證明想法可行前，我們不會賭上全部身家。我認爲我們在市場上看到了更多的創新，但同樣重要的是，還要注重排除行不通的事物。”