LV和英雄聯盟合作了!

Louis Vuitton's logo is known the world over, and now its luxury products are finding their way inside video games.

路易威登的標誌全球知名，現在這一品牌的奢侈品要進入電子遊戲領域了。

The French designer is making virtual items in a game called "League of Legends" that people can buy with real money.

法國設計師正爲《英雄聯盟》遊戲製作虛擬物品，人們可以用真錢來購買。

It's part of a new deal announced Monday, the latest in a growing trend of luxury brands teaming up with video games as they seek to find new digital audiences.

這只是週一宣佈的新協議的一部分。現在越來越多的奢侈品牌和電子遊戲合作來發展新的數字顧客，此次是最新的合作。

Louis Vuitton and "League of Legends" developer Riot Games' partnership extends beyond virtual clothes.

路易威登和開發《英雄聯盟》的拳頭公司的合作不僅限於虛擬服裝。

The French fashion house will also release a "League of Legends" inspired fashion collection and a custom-made trophy case for the League's annual esports finals to be held in Paris this November.

這家法國時裝公司也將推出《英雄聯盟》主題的時裝系列，還有爲今年11月份在巴黎舉辦的《英雄聯盟》年度電子競技總決賽定製的獎盃盒。

The partnership will last for three years to encompass the 2020 finals in China and 2021 finals in North America, according to Riot.

拳頭公司稱這一合作將持續3年，包括2020年中國總決賽和2021年北美總決賽。

Although this is Louis Vuitton's first foray into video games and esports, the company has previously designed a trophy case for the FIFA World Cup. Esports are starting to challenge traditional sports, Riot Games' head of partnerships Naz Aletaha said.

雖然這是路易威登首次進入電子遊戲和電競領域，但該公司此前曾爲世界盃設計過獎盃箱。拳頭公司的合作負責人Naz Aletaha說電競開始挑戰傳統體育。

"The size and scale of [our Worlds championships] have really reached a point where it's starting to rival traditional sports," she said.

她說：“‘我們的世界錦標賽’的規模真的能和傳統體育一較高下了。”

In a statement, Louis Vuitton CEO and chairman Michael Burke said the company liked to be "associated with the world's most coveted trophies" and that "we are thrilled to be part of such an iconic event."

路易威登首席執行官兼主席Michael Burke在一份聲明中說該公司很高興能“和世界上最令人垂涎的獎盃合作”，而且“我們很高興能參與到這樣一個標誌性的活動中”。

"League," a game where two teams battle to ultimately destroy one team's nexus, is on the rise due to recent successful game updates. The company just announced it is currently the largest game on the PC platform with a peak of 8 million daily users, making it almost as popular as teen favorite "Fortnite."

《英雄聯盟》比賽中兩隊戰鬥的最終目的是要摧毀一方的聯繫，由於最近幾次成功升級，該遊戲越來越火。該公司剛剛宣佈這款遊戲目前是PC平臺最大的遊戲，日均用戶達800萬，火爆程度已趕上青少年最喜歡的《堡壘之夜》。