日本一企業邀請網絡紅人免費遊東北六縣

To revive tourism in the disaster-hit Tohoku region, human resources giant Pasona Group Inc. will offer free trips to foreign "stars" on social networking services to help spread the charms of the northeastern region.

爲了幫助日本受災的本州島東北地區重振旅遊業，日本人力資源服務巨頭保聖那集團將爲那些幫助宣傳東北地區的國外網絡"紅人"提供免費旅行。

The Tokyo-based company will set up a subsidiary called Visit Tohoku on Jan. 5 in Sendai to run the project.

據悉，這家總部位於東京的公司將於1月5日在仙台設立一家名爲“參觀東北”的子公司來運營這個項目。

Pasona will cover travel expenses to the Tohoku region of foreign users with a significant number of followers on Twitter, Facebook and other SNS. Those selected will tour the region and post an article about their experiences on the Visit Tohoku website, mainly in English or Chinese.

該公司將包攬那些到東北地區旅遊的推特、臉書或者其他社交平臺紅人的旅行費用。而受邀的遊客遊玩後需要在Visit Tohoku網站上發佈遊記，語言主要爲英語或漢語。

Pasona expects the website to receive 10 million monthly views and earn 200 million yen ($1.67 million) annually in three years, mainly through advertisements.

保聖那集團期望該網站每月能有1000萬的瀏覽量，通過這些網紅的宣傳，未來3年盈利能達到每年2億日元。

Overseas traveler numbers have increased around Japan, but tourism in the six Tohoku prefectures has remained stagnant since the Great East Japan Earthquake and tsunami hit the coastal regions of Miyagi, Iwate and Fukushima prefectures in March 2011.

日本的海外遊客數量一直在增長，但是由於日本大東海地震以及2011年3月宮城縣、巖手縣和福島縣等沿海地區發生的海嘯，日本東北六縣的旅遊業一直停滯不前。

The company believes the Tohoku region's tourism industry has the potential to grow, and it will set up training programs for companies and municipalities in the region to prepare them for a possible surge in foreign visitors.

保聖那集團認爲東北地區的旅遊產業還有很大的潛力可以挖掘，並且它也會爲該地區的企業和公司制定相關培訓計劃，來爲外國遊客數量的激增做好準備。