人人網全資收購56視訊

China's leading real-name social networking internet platform, announced today that it has entered into a definitive agreement to acquire 100% of , a leading user generated content (UGC) online video sharing site in China. The consideration for this acquisition will be US$80 million in cash. The acquisition is expected to be completed in the fourth quarter of 2011, subject to customary closing conditions.
中國的領先實名制社交網站人人網今天宣佈他們已經進入了全資收購另一箇中國領先的視訊網站56網的最後階段。估計此次收購會涉及8000萬美元的資金流動。這個收購案預計會在2011年的第四季度完成，主要依據慣例成交條件。

Founded in 2005, is a leading online video-sharing site where users can upload, view and share videos. A majority of the videos offered on the site is created by users, consisting of content mix from performing artists, amateur groups, and video enthusiasts.
在2005年成立的56網是國內一個領先的消費者可以分享，觀看和上傳視訊的網站。網站內的主要視訊是由使用者自己上傳，裡面含有各種藝術表演，愛好者團隊和視訊達人。

"UGC videos have been increasingly popular amongst SNS users as natural extensions of communication and content sharing. The acquisition of will help Renren further meet user needs of recording and sharing their lives through video format on our social network," commented Joseph Chen, Chairman and Chief Executive Officer of Renren. "'s consistent focus on providing video sharing services versus professional content has resulted in a strong following of UGC-centric users, which complements our user's social behavior. We expect that the synergies and cross marketing opportunities between and communities will further drive growth in user engagement, traffic, and advertising solutions to clients."
56網的視訊模式在國內的SNS網站內已經風靡一時，主要是它能很好的作為一種交流和延伸工具。人人的董事會主席和CEO陳一舟表示這次收購將會使人人網能夠更好的滿足消費者的需求同時讓消費者能夠在人人網上分享自己的生活體驗。56網一直以來都專注於視訊分享的業務同時也囊括專業的內容，這讓56視訊聚集了一批視訊分享的忠誠使用者，同時也能很到的彌補使用者的社交體驗。我們希望人人網和56視訊的協同效應以及交疊市場可以幫助這兩個網站增加流量，使用者接觸以及針對廣告主的廣告解決方案。