最受國人青睞的6大手提包品牌，第一你猜是誰？
China's handbag market is nearly three times as lucrative as its next largest global counterpart—a whopping $37,571 million volume as compared to the $13,317 million of the second-place U.S market, according to data by Statista.
據Statista（市場數據統計平臺）統計，中國的手提包市場幾乎是世界上僅此於中國（美國）的手提包市場的三倍大，其市場需求量達375.71億美元，而排在第二的美國市場的需求量爲133.17億美元。
Previously RBC Europe did a survey that revealed China's most desired handbag brands of 2018. The study showed that 20 percent of respondents planned to buy a new handbag from Chanel, followed by Gucci, Hermes, Prada, Louis Vuitton and Dior.
先前加拿大皇家銀行歐洲分部進行了一項調查，透露了2018年中國人最渴望的手提包品牌。研究表明，20%的受訪者計劃購買香奈兒的新款手提包，其次是古琦、愛馬仕、普拉達、路易威登以及迪奧的手提包。
1. Chanel (20 percent with intention to purchase)
1. 香奈兒（20%的受訪者計劃購買）
Chanel’s latest collection features a pleasing contrast of colors and fabrics, a trend that’s sure to appease China’s young luxury consumers. Pastel tones commingle with flashes of vibrant color, and soft, embroidered tweed bags work comfortably next to handbags made of bright, transparent plastics. This combination of heritage and modernity will likely resonate with China’s millennials, who demand both exceptional quality, and unique, innovative designs.
香奈兒的新款手提包採用了令人喜愛的色彩搭配和材質，這種時尚設計一定會滿足中國年輕的奢侈品消費者的需求。柔和的色調與閃亮的色彩揉合在一起，柔軟的刺繡粗呢布與明亮透明的塑料材質搭配在一起，令人覺得十分舒適。中國的千禧一代需要優質、獨特且具創新性的設計，而這種傳統特色與現代風格的結合有可能會使他們產生共鳴。
2. Gucci (16 percent with intention to purchase)
2. 古琦（16%的受訪者計劃購買）
Gucci’s summer 2018 fashion line also looked to blend classic with cutting-edge, showing their high-end Gucci standards alongside a collection of street-inspired track jackets. For its bags, Gucci introduced its new ‘Guccy’ print, with a logo inspired by the vintage SEGA video game logo. The ‘Guccy’ backpack retails at $1980USD. Edgy, urban streetwear is popular with young Chinese consumers, and Gucci looks to further broaden its reach in the country with this latest collection.
古琦2018年夏季時尚新品也揉合了經典設計和前沿趨勢，展現了古琦的高端水準以及街頭文化風格的運動夾克新品。古琦的新款手提包採用了新的標誌“Guccy”，這一標誌是受世嘉公司的經典電子遊戲圖標的啓發而設計的。這款“Guccy”古琦雙肩包的零售價爲1980美元。前衛的都市街頭裝很受中國年輕消費者們的歡迎，古琦希望用這款新品進一步擴大其在中國市場的影響力。
3. Hermes (12 percent with intention to purchase)
3. 愛馬仕（12%的受訪者計劃購買）
The latest collection by Hermes features “the 2002 Hermes bag, projected into the future.” It’s a playful spin on a classic design, something that’s proven to resonate with young Chinese consumers – at a hefty price tag of $10,200USD.
愛馬仕的新品“在2002年經典款手提包的基礎上融入了未來元素的設計”。這是對經典設計的一次調皮改造，而且已證明可以與中國年輕的消費者產生共鳴，當然其價格也不菲，標價爲10200美元。
4. Prada (nine percent with intention to purchase)
4. 普拉達（9%的受訪者計劃購買）
In support of both feminism and femininity, Prada collaborated with eight women artists—Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins and Fiona Staples—for their 2018 summer handbag line. Depictions of female faces by the artists grace each bag, resulting in an edgy-looking collection that makes a social statement—a consideration that’s beginning to influence the purchasing decisions of many Chinese millennials.
爲了支持女權主義及女性朋友，普拉達與八位女藝術家（布里吉德·埃爾娃、喬莉·瓊斯、史黛拉·洛伊娜、朱莉婭娜·馬爾蒂尼、夏目·小野、艾瑪·里奧斯、特瑞娜·羅賓斯以及菲奧娜·斯特普爾斯）合作設計了其2018年夏季手提包新品。這些藝術家用女性面孔裝飾着每一款手提包，使這款前沿設計向社會傳達了一種女權態度，而這種觀念也開始影響衆多中國千禧一代的購買決定。
5. Louis Vuitton (eight percent with intention to purchase)
5. 路易威登（8%的受訪者計劃購買）
Another brand combining past and future is Louis Vuitton, who’s summer handbag collection blends vintage design with sci-fi elements. Likely to be wildly popular with the Chinese market, LV’s rebellious “Chain It” bag ($2590USD) headlines this collection alongside the classic, monogrammed Louis Vuitton items that Chinese consumers have always embraced.
另外一個結合了過去和未來元素的品牌就是路易威登，其夏季手提包新品把經典設計和科幻元素揉合在了一起。路易威登的叛逆風手提包“Chain It”（把它鎖起來）（2590美元）在其經典的交織字母設計上突出了這種鎖鏈式設計，而這正是中國消費者一直欣然接受的風格，所以這款手提包在中國市場上很可能會非常受歡迎。
6. Dior (eight percent with intention to purchase)
6. 迪奧（8%的受訪者計劃購買）
Known for their classic handbag designs, Dior has certainly branched out this summer with their 2018 collection. The embellished bags feature intricate design work—studs, jewels, black patent-leather and bohemian-style fringing—in an overt attempt to target a younger, more adventurous market.
迪奧因其經典的手提包設計而知名，而今年夏天迪奧一定可以憑藉2018年新品擴大其市場份額。迪奧這款精心裝飾的手提包顯然想以複雜精細的設計（金屬飾釘、寶石、黑色漆皮以及波西米亞風格的流蘇）來瞄準熱衷冒險的年輕人的市場。
（翻譯：Dlacus）
