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手機選擇調查:女人偏愛蘋果 男人鍾情三星

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The Samsung Galaxy, is, in an Apple lover's eyes, a big, bad copy of an iPhone.
三星Galaxy在一個蘋果控眼裏,就是一隻超大的山寨版iPhone。

The iPhone, to everyone but an Apple lover, is merely a girlie gadget with all the technological sophistication of a 1980s Barbie.
而除了果粉以外,iPhone在大家眼裏也就是一個高端版的、上世紀80年代的女生們玩的芭比娃娃一樣的玩具。

The research, sponsored by KS Mobile, examined, among many aspects, whether there was a gender bias in phone choice.
這份研究是由軟件公司KS Mobile贊助,通過多方面的調查,研究了在手機選擇上是否存在着性別差異這一問題。

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A fulsome 45 percent of all the women questioned said that they preferred Apple as their mobile device provider. Apple was the king, or perhaps queen, in every region of America.
被調查的女性中有高達45%的人表示,在移動設備的選擇上,她們偏愛蘋果。在美國,蘋果是當仁不讓的手機之王——或者可能是手機之後。

The only area in which another brand enjoyed supremacy was in one particular age group. Women aged 40-49 plumped for Samsung (36 percent), rather than Apple as their one true love. For men, however, the tale is quite different. Their preferred provider is Samsung. 而唯獨在特定年齡的羣體中,其他品牌手機才受到專寵。40—49歲的女性朋友青睞三星(36%),而不是蘋果。不過對男人們來說,情況就很不同了。他們偏愛的品牌是三星。

Yes, gentlemen prefer a Galaxy over an iPhone, although not in quite such severe numbers as the women. Again there was one outlyingage group that didn't want to go along with the male crowd. Men aged 50-59 preferred Apple (34 percent).
是的,比起iPhone,男士們更鐘愛Galaxy,雖然並沒有像女性那麼狂熱。同樣男性中也有特定的年齡段的並不和總體情況相一致。50—59歲的男性更喜歡蘋果手機(34%)。

Overall, Apple was the preferred brand of 39 percent of the respondents, with Samsung still 10 points behind.
總的來說,39%的受訪者更偏愛蘋果手機,三星則比蘋果少了10%的支持率,位居其後。

It is, perhaps, no surprise that these were the two brands that dominated people's lists. However, one statistic ought to give hope to MicroNokia and other brands that might aspire as they perspire.
意料之中,這兩個品牌共同佔據了榜單。然而,有一個數字給了諾基亞希望,也給了其他雄心勃勃的年輕品牌以信心。

Twenty-five percent of these 1,000 respondents didn't have a favorite mobile brand.
在1000名受訪者中,有25%的人並沒有一個最愛的手機品牌。

That is surely a huge market, whose heart has not been captured and is clearly ready for love.

這無疑是一個巨大的市場,因爲有這麼多人還沒有找到自己的“真愛”,而且他們顯然正準備着挑選一個自己鍾愛的品牌。