中國最高法院公開審理喬丹商標爭議行政糾紛案大綱

China's highest court on Tuesday tried the trademark case lodged by US basketball legend Michael Jordan against Qiaodan Sports Co, a Chinese sportswear and shoe manufacturer.
我國最高法院上週二審理了美國籃球傳奇人物邁克爾·喬丹起訴中國運動服裝、鞋生產商喬丹體育公司的商標案。

The trial featured the court investigation, debates and final statements. A verdict has not yet been made.
這次庭審包括法庭調查、法庭辯論和當事人最後陳述等訴訟程序。該案尚未做出裁決。

Jordan, who retired from the sport in 2003, said that he welcomed the decision of the Supreme People's Court (SPC) to hear his cases after years of lawsuit.
於2003年正式退役的邁克爾·喬丹表示，在經過多年的訴訟之後，他對最高法院能夠審理他的案件表示欣然接受。

"I'm pleased that the Supreme People's Court in China decided to hear my cases against Qiaodan Sports on World Intellectual Property Day. These cases are very important to me - they are about bringing an end to Qiaodan Sports' misuse of my name, identity and likeness, which continues to confuse Chinese consumers," the former NBA superstar said in a statement.
這位前NBA巨星發表聲明稱，“我很高興中國最高人民法院決定在世界知識產權日審理我起訴喬丹體育的案件。這些案件對我來說非常重要——這些案件涉及讓喬丹體育停止不正當地使用我的名字、身份和形象的行爲。”

"I believe my Chinese fans and all Chinese consumers deserve to know what they are buying, and that Qiaodan Sports and its products have no connection to me. I respect the Chinese legal system, and I look forward to the court's ruling."
“我相信，我的中國球迷和所有消費者應當對其購買的商品擁有知情權，他們有權知道喬丹體育及其產品和我沒有任何關聯。我尊重中國的法律，也期待案件審理後的判決。”

Michael Jordan is arguably the most famous foreign basketball star in China and is known in the county as "Qiaodan", the Chinese translation for his surname.
毋庸置疑，邁克爾·喬丹是在我國最具知名度的外籍籃球明星，國人都知道他的名字翻譯過來就是“喬丹”。

In 2012, Jordan accused Qiaodan Sports Co., a Chinese sportswear and shoe manufacturer, of unauthorized use of his name and identity. Jordan lodged an appeal to the Trademark Review and Adjudication Board of the State Administration for Industry And Commerce to revoke the trademark of Qiaodan Sports Co, but his request was rejected.
2012年，喬丹就曾以未經授權使用其姓名和身份等，把中國的運動裝和運動鞋品牌喬丹體育告上了法庭。喬丹向國家工商行政管理總局商標評審委員會提出申訴，要求撤銷爭議商標“喬丹體育”，但其請求被駁回。

Later, Jordan filed two lawsuits against the adjudication of the trademark authority but lost the case in both trials.
之後，喬丹就商標授權案又進行了兩次上訴，但兩次均以敗訴告終。

In 2015, Jordan appealed to the Supreme People's Court (SPC) for a retrial. The SPC accepted the appeal on the basis of the Administrative Procedural Law.
2015年，喬丹向最高人民法院申請再審。依據《中華人民共和國行政訴訟法》，最高法院接受了喬丹的申訴。

Qiaodan's lawyer reiterated that the word "Qiaodan" is simply the translation of the common surname "Jordan", instead of the full name of the former NBA player.
喬丹體育公司的律師反覆指出，“喬丹”這個詞僅僅是一個很常見的名字的音譯，而不是指的這位前NBA球星。