萬萬想不到含義的十大logo(下)
le Logo Is A Rebel
5.谷歌的logo代表了叛逆精神The Google logo appears to be made of fairly humble, simple colors with no flashy font or symbols, but even simple colors can have a deep relation to company image. During the creation of the Google logo, designers wanted a way to display a sense of playfulness without bulky objects or symbols in the logo limiting what they could do. This was initially achieved by skewing some of the letters, but this idea was scrapped and instead focus was directed toward color. The current logo features a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn't a company that plays by the rules.
Google的logo看起來似乎平淡無奇，其設計沒有太多花哨的字體或者符號，只是簡單的用不同顏色的字母來組成，但是即使是如此簡單的顏色也和公司的形象緊密聯繫。在Google這個logo的創作期間，設計師們想要找到一種方式使這個logo顯示出自由活潑的感覺，讓人感覺沒有什麼笨重的標誌或者符號去限制他們去做什麼。設計師們最早的想法是去抽象化一些字母，但是這個想法立馬被放棄，反而把重點放在了對色彩的把握上。Google 的logo 所要表達的是一種打破常規的精神，表明Google並不是一個墨守常規的公司，其具有反叛精神和創造性。
al Planet Logo Is Feral
4.動物星球的logo體現了野性
The Animal Planet logo used to be an elephant reaching out to a miniature Earth. An animal and a planet—that's simple enough. The channel relaunched in 2008 with the intention of appealing to a wider audience and the elephant-globe logo was replaced. With its relaunch, Animal Planet sought to rid itself of the slow and boring pace associated with documentaries for more primal and exciting programming, and they attempted to present a new logo to match. The new logo is said to represent instinct, with the shades of green bringing to mind images of a jungle and feelings of primal urges, emotion, and "animalistic boldness". That's a lot of feeling to be had from what is essentially the name of the channel with one letter turned sideways.
動物星球的logo原來一直是一隻大象接觸一個迷你星球的形象，簡單得不能再簡單了，就是一個動物和一個星球。然而在2008年的時候這個動物頻道爲了吸引更多的觀衆重新出發，這個大象星球的logo也被替換了。這次重新出發，動物星球試圖擺脫節奏緩慢而枯燥的紀錄片，精心製作了一下更原始更能引起人們興趣的節目，並且他們試圖重新創作一個新的logo來匹配全新的節目模式。據說新的logo所要體現的是原始，綠色的色調讓人想到原始森林並且產生對原始動物世界的嚮往，激發人們對大自然的愛。這個logo希望起到的效果是當人們看到這個頻道的logo，哪怕是其中的一個字母都會爲之停留。Logo Makes Us Buy Stuff
3.美國全國廣播公司的logo會激發人們購物的慾望
Most people know that the NBC logo is a peacock; that part isn't a secret. But many fail to ask why the peacock is there in the first place. It was all a marketing trick to make people buy color televisions. At the time of the logo's development, NBC was owned by the electronics company Radio Corporation of America (RCA). Color televisions were just beginning to emerge and RCA wanted a way to show the public that the relatively high price of the units was worth the enhanced experience of viewing in color. They needed a logo that required color to be fully appreciated, reminding viewers with black-and-white units that they were missing out. Rainbows were rejected as too obvious, butterflies were too tame and eventually the peacock was selected, bringing with it the connotation that NBC was proud of its new color programming because of the then-common phrase "proud as a peacock".
大多數的人都知道美國全國廣播公司（NBC)的logo是一隻孔雀，這並不是什麼祕密。但是很多人並不知道爲什麼會是孔雀。其實這個是一個促使人們去買彩電的營銷手段。在這個logo的創作階段，NBC還是美國無線電公司（RCA）旗下的子公司。那個時候彩電剛開始出現在市場上，RCA爲了讓客戶明白彩電可以給其全新的感官體驗，讓其認爲買彩電是值得的而激發購買慾望。因此他們需要一個有色彩衝擊力的logo來提醒大衆如果他們還繼續看黑白電視就會錯過色彩的視覺享受。接下來就是創作的過程，首先彩虹很顯然被淘汰了，蝴蝶形象又太溫順，最終還是孔雀被選中，它的選中還給顏色帶來了更深層次的內涵，NBC爲這個創意非常滿意，因爲裏面還蘊含了個意思"像孔雀一樣驕傲。"Amazon Logo Represents Diversity And Smiles
2.亞馬遜的logo代表了微笑和多樣性
The Amazon logo looks fairly simple at first glance. The company's name, , in bold black lettering with a simple yellow line curving underneath. But what does that arrow represent? It's intended to be two things. It represents the smile customers should find on their faces after a great Amazon experience. The position of the yellow line forms a visible smile with each "a" in the word acting as the yellow line is also an arrow, beginning at the first "a" and spanning over to "z". This signifies the diversity among Amazon's products—"everything from ‘a' to ‘z' "—as well as denoting a link to the diversity in the Amazon forest itself. At one point this logo was animated with the yellow arrow beginning at the "A" and slowly growing out towards the "z", but it was later changed for being too phallic.
第一眼看到亞馬遜的logo 會覺得它簡單得不能再簡單了。整個logo就是用黑色加粗的字母組成公司的名字：，然後在名字下面畫了一條黃色曲線並帶有箭頭而已。但是這個logo到底代表什麼呢？它代表了亞馬遜希望客戶在體驗了一次亞馬遜購物之旅之後會是微笑的，滿意的。Logo上面的黃色曲線和單詞裏面的"a"字母組成了一個笑臉。這個黃色曲線也是一個箭頭，從字母"a"一直跨越到 字母"z"。這個意味着在亞馬遜的產品是多樣性的，從"a"到"z"的產品都有，並且還意指到亞馬遜公司本身也是多樣化的公司。Pepsi Logo Represents Everything
1.百事可樂的logo象徵了一切
The Pepsi logo is a simple circle. The top half is red, the bottom half is blue, and a wavy white line runs through the center. The colors intentionally represent the American flag, but that's just scratching the surface of this simple globe. Pepsi spent hundreds of millions on their current logo, which is very similar to their previous ones, but tweaked in a way that it (apparently) means a lot submitting the new logo, the branding agency hired by Pepsi presented a 27-page document explaining the many, many connotations their design represented. According to this document the new logo represents the Earth's magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity, and plenty more. Makes you wonder if the logo is working as intended or if the branding company lied their way into a big fat check.
百事可樂的標誌是一個簡單的循環圈,上半部分是紅色的,下半部分是藍色的,中心是一條白色的波浪線。這個顏色搭配是爲了代表美國國旗，但是這僅僅是簡單的意思。百事可樂投放了大量的花費在他們現在的logo上面，這個logo非常類似他們之前的，但是這些調整顯然意味着更多。當百事可樂僱傭的品牌機構提交新標識的時候，居然附加了長達27頁的文檔解釋這個設計所代表的含義。 根據這個文檔的說明，這個logo的設計還融入了地球磁場知識、風水文化、畢達哥拉斯定理、地球動力學、相對論等方面的東西，可謂是包羅萬象。翻譯:曹秋會 來源：前十網
