關於創業的英語美文欣賞
創業，做創新先鋒，最後成爲悲情先驅，這是新手;發現新領域，利用最新成果，做創新組合，最後成爲行業領袖，這是高手。小編精心收集了關於創業的英語美文，供大家欣賞學習!
Jack Ma is arguably China's most famous -- and successful -- entrepreneur. Though he's nolonger running Alibaba Group Holding Ltd. -- the e-commerce company he founded that isgearing up for a multi-billion dollar initial public offering -- Mr. Ma is still proselytizing thebenefits of entrepreneurship.
馬雲或許可以說是中國最知名、最成功的企業家。儘管他已不再擔任阿里巴巴集團(Alibaba Group HoldingLtd.)的首席執行長，但他仍在宣傳創業的諸般好處。他創立的電子商務公司阿里巴巴集團目前正在準備進行規模數十億美元的首次公開募股(IPO)。
So what's his advice for fledgling entrepreneurs ready to start their own businesses? OnSunday, in front of thousands of young people in Hong Kong at the 'Youth Business Projectconference, ' Mr. Ma shared his advice:
那麼他對那些準備自己創業、初出茅廬的創業者有什麼忠告呢?週日，在香港舉行的“伴你啓航”(YouthBusiness Project)大會上，他與數千年輕人分享了自己的忠告：
--There are business opportunities in 80% of industries in China, including the 'green' orenvironmentally friendly industry. Whenever people have complaints or are dissatisfied withsomething, that equals a business opportunity.
──中國有80%的產業存在商機，包括“綠色”產業(即環保產業)。只要有抱怨的地方，有投訴、不合理的地方就有創業機會。
--Avoid starting businesses with good friends. But once you're running a business, try yourbest to be good friends with your business partner.
──不要與好朋友一起開公司。但在運營企業的時候，盡一切努力與你的商業夥伴成爲好朋友。
--Always remember the passion you've had at the very beginning of starting the r start a business just to make money.
──永遠牢記創業之初自己懷有的激情。永遠不要只爲賺錢而創業。
--A Tai Chi practitioner for years, Mr. Ma used the Chinese practice as a metaphor for runninghis business. 'The idea of practicing Tai Chi also applies in the commercial world, ' he told theaudience. Tai Chi emphasizes that 'your attitude in heart affects your shape or form on theoutside, ' said Mr. Ma.
──馬雲練太極多年，他把運營企業比作練太極。他對聽衆們說，太極思想同樣適用於商界;太極強調的是，你內心的態度可以影響你的外表或外在形式。
Mr. Ma opened a Tai Chi school with Chinese action star Jet Li in Hangzhou, where Alibaba wasfounded in 1999, by 18 people led by Mr. Ma, a former English teacher.
馬雲與中國動作影星李連杰在杭州合辦了一所太極學校。1999年，阿里巴巴就是在杭州由馬雲領導的18個人創立的。馬雲曾是一名英語教師。
Running a business is never easy. Even Mr. Ma, who brought the company to become China'se-commerce giant with 24, 000 employees now, said he made numerous mistakes along hisjourney in building the business. 'The biggest mistake is yet to come, ' he said, half-jokingly.
運營企業從來都不容易。就連馬雲也說，他在創業過程中犯過無數的錯誤。他半開玩笑地說，最大的錯誤還沒有出現。在馬雲的領導下，馬裏巴巴集團現已成爲擁有24,000名員工的中國電子商務巨頭。
關於創業的英語美文：你沒有藉口不去創業 白手起家必備祕籍How to Really Start a Business (or Why You Don't Need Money to Make Money)
創業之道——賺錢無需花錢
Everyone has excuses about why they can't (actually won't) earn more money. A commonexcuse is, "I need money to make money".
對於爲什麼不能(實際上是不去)掙更多錢，每個人都有自己的理由。其中最常見的要數："想創業掙錢，我得先有足夠的錢"。
You and I know that's a myth (you do know that's a myth, right?), but most people take it asa truism.
你我都知曉這個理由並不是真的(你不會不知道吧?)，但大多數人卻把它當作真理。
A lot of people think they need tens of thousands of dollars to get in on a franchise, or putcash down for a rental property, or buy into some silly multilevel marketing scheme.
許多人認爲他們需要一大筆資金去獲得特許經營權，或是支付租金，亦或是引入荒誕的多層級營銷方案。
The fact is, there are plenty of ways to make money without the need for a pile of cash — asChris Guillebeau's recent book, The $100 Startup, covers. The first step is to realize that thereare always multiple solutions to any problem, whether it's making more money, building yourretirement nest egg/strongbox, or bartering for broccoli.
但實際上，有很多方法既可以賺錢，又無需大把原始資金，就像克里斯·古裏博的新書《100美元起家》所描述的那樣。第一步是要意識到凡事總有多種解決之道，無論是賺更多的錢、爲日後養老儲備資金、還是與人交換西蘭花。
Must-have tools for creating a business on the cheap are:
白手起家必備祕籍：
A bootstrapping mindset: How can you get or do something for free or extremely low cost?Again, creative brainstorming and flexible thinking will help you figure out how to accomplisha task on a shoestring. Check out some more specific bootstrapping principles to get youstarted.
步步爲營：怎樣才能白手起家呢?創造性思維、靈活應變的能力都可以讓你以極少的錢完成任務。再多找些具體的步步爲營法則看看，讓自己順利起步吧。(注：Bootstrapping來自於20世紀初期美國流傳的一句"提着鞋帶把自己舉起來"的諺語，其本質就是一種步步爲營、循序漸進的思想，指的是創業者在資源有限的條件下，發掘機會，創建新事業並實現價值。)
Small steps and a willingness to experiment: This is the iterative, lean startup approach,where you try something small & fast, learn from it, and improve. What? You haven'theard of the lean startup approach? Well, start reading up on it. It'll save you from wastingtime and money, and reduce startup frustration and misery.
腳踏實地，勇於嘗試：這一環節，創業者所要做的就是重複的精益創業。在此期間，創業者可以做各種小而快的嘗試，從中獲取經驗和教訓，提升自己的實力。什麼?你竟然沒聽說過"精益創業"?好吧，那麼先好好鑽研一番吧。你的時間和金錢將不再被浪費，起步的挫折與痛苦將會減輕。(注：lean startup以一個遠景假設爲出發點，通過快速、低成本的驗證方式，驗證產品與市場的契合度，不斷迭代並及時調整方向。)
Market validation: Again, from the lean startup/customer development paradigm, make surethat you're offering something that people want and will pay for. What what? You haven't heardof customer development either? Not a problem. There's great info out there to get youstarted.
市場調研：同樣地，從精益創業/發展客戶範式入手，確保你所提供的產品是有需求的，客戶是願意付錢買的。什麼什麼?你也沒聽說過發展客戶?關於這方面的信息可是有很多呢，你可以瞭解後再開始創業。
With all that said, you'll also need to recognize your barriers to actually starting down the roadof entrepreneurship. Here's a list of the top 4 excuses people give for not making more money:
除了上述所說，你還需要認識一些創業路上的"障礙物"。以下便是其中四種最常見的不願賺錢的藉口：
No time
一無時間
No money
二無資金
No expertise
三無專業技能
No ideas
四無想法
When you reflect on why you haven't started exploring how to earn more money, probablyevery one of your barriers (excuses!) falls into one of the above categories. You might say toyourself:
當你沉思自己爲何還沒開始探索掙錢的方法時，沒準你的理由(藉口!)就是上述四種裏的一種。你也許會自言自語道：
"Starting a business is too complicated." Nope. That's the "no expertise" excuse.
"創業太複雜了。" 其實不然。說實話，這個理由真是太不專業了。
"But I work insane hours, have eleventeen kids, and a 4-hour commute." Granted, you mighthave limitations on your time, but you'll always make time for the things that are mostimportant. And 20-30 minutes a day is something you can carve out–especially if it'll changeyour life.
"我每天要瘋狂地工作，上下班就要花四個小時，還有羣十幾歲的孩子要看管。" 的確，時間或許很有限，但你總能爲最重要的那些事留出時間。我想，一天20-30分鐘你還是可以抽出來的，尤其是當它可能改變你的生活之時。
"But I don't have $10 grand to fund a business." OK, go back to the top of the article and re-read it. Done? OK. Repeat after me: "I can start a business for under $100." Say it again. Andagain. Know that there are many ways to do any task. Sometimes the first thing that comes tomind is some high-falutin', expensive way. Dig deeper. Focus on exactly what the outcome is,and brainstorm all the crazy ways you could get to it. I guarantee you'll find ways to get itdone on the cheap.
"可我連10美元都沒有，如何創業?"好吧，如果是這個問題，那麼請你回到文章的開頭，重新閱讀一遍吧。看完了?好的，跟我念，"100美元之內，我照樣可以創業"，多說幾遍。要知道，條條大路通羅馬，雖然有時候腦子裏總是會先想到一些不切實際又昂貴的方法。繼續鑽研下去，將焦點集中於產出，頭腦風暴一下你所能想到的各種瘋狂辦法。我向你保證，你一定會找到白手起家的妙招的。
"But I don't have any ideas for a business." Try this: train yourself to look for problems. That'sright — look for problems throughout the day, every day. Jot them down in a mber that every problem is an opportunity. Successful, sustainable businesses solveproblems. Don't want to cook dinner? Go to a restaurant. Problem solved. Hate to iron yourclothes? Take them to a dry cleaner. Problem solved. Want to find & stay in touch withfriends? Join Facebook. Problem solved. (You get the idea.)
"但是我還缺少創業的想法"。不妨多練習練習發現問題——每天的每時每刻，試着去發現問題，然後記錄下來。你一定要認識到，任何一個問題都有可能變成機會。那些成功且持久的事業都是爲人解決問題的。不想做飯?那去餐館，問題解決了;不想熨衣服?送去幹洗店，問題解決了;想和朋友保持聯繫?註冊臉譜網，問題解決了。(你明白了吧?)
It'll take hard work, but the payoff is worth it
雖然創業很艱辛，但是回報很豐厚，值了!
Starting and building a successful business takes hard work. But since you're reading this, youand I both know you have an urge for something better. You daydream at work about quittingyour job. You curse your commute and wish you could ditch your day job. You feel stuck at ajob you hate.
成功的事業在開始建立的過程中，不下苦功夫是肯定不行的。但是鑑於你都已經閱讀到此，你那份憧憬着更美好事物的急切心情也已經顯而易見。也許你在工作時會想象自己離職的畫面，你咒罵着每天往返耗時之久，渴望有朝一日能擺脫這種生活。這份討厭的工作讓你不知所措。
While starting a business may not solve all your problems, it can give you a completely newworldview that's empowering and full of possibilities. It took me a long time to get past mymental barriers and excuses before I started my own business, but when I began taking action,I started seeing things change. A few years down the road, I earn much more, have morefinancial security, more flexibility, and have no reason to complain about work. It's been anamazing turnaround.
也許創業並不能解決你所有的問題，但是它會帶給你全新的世界觀，使你更有主見，也帶給你無限可能。就我而言，在創業之前，光破除心理的藩籬就耗費了我大量時間。但是當我決定付諸行動之時，我驚覺很多事情在發生改變。數年之後，我賺了不少錢，經濟上有了更多的保障，處事也更加靈活多變，對工作的抱怨自然也就煙消雲散了。難道說這個轉變還不能稱得上神奇嗎?
And while I've learned a thing or two about how to do things on the cheap since I started mybusiness, I was still able to start my business inexpensively–and so can you. Now though, youhave the advantage of tons more free and low-cost tools for starting your business. The mostimportant things in your toolbox are a bootstrapping mindset, a focus on experimentation,and providing value.
創業之時，我還學會了一些白手起家的小竅門。即便是現在，讓我白手起家闖出一番天地，也未嘗不可，那麼你也一樣。雖然現在出現了更多免費或廉價的工具，讓你握有優勢，但對於創業來說，最重要的還是步步爲營的理念、對反覆試驗的注重、以及提供有價值之物。
關於創業的英語美文：印度的公益創業 開闢出另一片天地Building a business around solving a chronic female health-care problem
創立產業以解決長期困擾的女性保健問題
RATAN JADHAV, a shy, slight woman in her 30s, works on a farm in Osmanabad, a remotepart of the western Indian state of Maharashtra.
年過三十的Ratan Jadhav是一個害羞,纖弱的女性。她在印度奧斯曼阿巴德的一個農場工作，那裏是印度馬哈拉斯特拉邦的偏遠地區。
Her tiny mud-brick house boasts such modernconveniences as a computer bought with a loan from relatives, while arranged neatly on thekitchen window sill are her teenage daughter's cosmetics.
一臺向親戚借款而買的電腦也給住在低矮泥磚房的她帶來了一絲現代生活的便利，而放在廚房窗臺上女兒的化妝品則顯得整齊有序。
Yet when it comes to personal hygiene, both women prefer a cotton rag to a branded sanitarypad.
然而當提及個人衛生問題上，這兩位女士都偏愛棉布勝過品牌的衛生護墊。
Why buy one, asks the mother, when a homespun substitute does the job?
母親不解：自己做的東西就可以替代衛生巾，爲什麼還要買這個?
Ms Jadhav is one of300mmenstruating Indian women who eschew sanitary pads in favour ofrags, dry leaves, straw or newspapers.
印度有300萬月經來潮的女性用碎布，幹葉，枯草或者報紙來替代衛生棉條，Jadhav女士就是其中一位。
AC Nielsen, a research firm, says that 70% of women in India cannot afford sanitary products.
一家名爲AC Nielsen的研究公司稱，印度70%的女性買不起衛生用品。
Many who can pay do not, as they hate having to ask for them in drugstores that are usuallyrun by men.
即使付得起，很多女性也拒絕購買。他們恨透了向藥店人員索要衛生棉條，因爲這些商店通常是由男性經營。
This has serious consequences.
這個情況後果嚴重。
Adolescent girls miss up to 50 days of school a year.
印度的青春期女孩每年曠課高達50天。
Some 23% drop out altogether.
大約23%的女生乾脆完全退學。
Working women lose their daily wages.
上班族女性也會因月經缺勤被扣掉當日工資。
The social and economic benefits to be had from resolving this problem are potentially solarge that doing so is now a focus of social entrepreneurs in many developing countries.
解決這個問題在經濟和社會上的潛在利益是十分巨大的。
They include Jaydeep Mandal and Sombodhi Ghosh of Aakar Innovations, a Delhi-based start-up.
對於許多發展中國家，解決這個問題是公益企業家現在關注的一個焦點。
They have developed a machine that produces low-cost sanitary napkins using as raw materialsagri-waste such as banana fibre, bamboo and water-hyacinth pulp.
企業家們已經研發出一種可以生產廉價衛生棉的機器。該棉條使用的原材料爲工業廢品，比如香蕉纖維，毛竹以及水葫蘆紙漿。
Each machine can churn out 1,600-2,000 pads a day, to be sold for 40% less than brandedmass-market products.
每臺機器每天可以製造出1600-2000個棉片，出售價格比暢銷的品牌產品要低出40%。
To bypass the current female-unfriendly distribution system, Aakar aims to sell its machinesfor 250,000 rupees a time to groups of women.
爲了避開當前對女性不利的流通體系，Aakar公司計劃以每臺25萬盧布的價格出售該機器給特定羣體的女性。
The finished item will be sold door-to-door by village saleswomen who also hawk solar lamps,stoves and saris.
這種成品將由村民中的女銷售員進行上門推銷。她們還會兜售太陽能燈具，爐竈和印度莎麗服。
It will be distributed, too, in women-run grocery stores and beauty parlours.
由女性經營的雜貨店和美容院中也會有該機器出售。
Aakar hopes to profit by selling the raw materials and the machines.
公司Aakar希望能從銷售原材料和該機器中獲得利潤。
This is hardly a new idea.
這不是什麼新點子。
Arunachalam Muruganantham, another Indian entrepreneur, is a pioneer of low-cost padmanufacturing.
另一個印度企業家Arunachalam Muruganantham是廉價衛生棉條產業的先驅人物。
Gandhigram, a non-profit organisation in Tamil Nadu, has developed similar technology inpartnership with engineers at the Indian Institute of Technology in Madras.
位於印度泰米爾納德邦的非營利性組織Gandhigram已同位於馬德拉斯的印度技術研究院的工程師共同合作研發出類似的工藝技術。
Goonj, an NGO, sews and sterilises discarded old clothes into sanitary pads.
民營機構Goonj則將廢棄的舊衣服進行縫紉消毒製成了衛生護墊。
Many start-ups process cotton fibre from old knitwear into pads.
許多新興企業通過加工棉布纖維將舊的針織品製成了護墊。
Mr Muruganantham reckons that the country is awash with hundreds of local brands.
先生Muruganantham認爲印度已經充斥着成百上千種本土品牌的衛生護墊了。
Yet, unusually, Aakar's product meets the standards of the Western world and can competewith all global brands, says Ronald van het Hof of Women on Wings, a Dutch-basedconsultancy focused on creating jobs for women.
來自揮着翅膀女人的Ronald van het Hof稱，Aakar的產品卻出乎意料的達到了西方國家的衛生標準並且可以與所有的國際品牌一較高低。揮着翅膀的女人是一個位於荷蘭的諮詢公司，其致力於爲女性增創就業機會。
After studying sanitary-pad markets in four states, Bihar, West Bengal, Maharashtra and TamilNadu, the Dutch outfit decided to help Aakar grow.
通過對印度的比哈爾，西孟加拉，馬哈拉施特拉和泰米爾納德這四個邦的衛生護墊市場進行研究，這個荷蘭公司決定扶持Aakar發展壯大。
Aakar's founders see a big opportunity.
Aakar公司的創立者們看到了巨大的商機。
Despite the challenges, the 13.5 billion rupee sanitary-pad industry in India is growing fast.
儘管競爭激烈，印度總資產達到135億盧布的衛生護墊產業也在迅猛發展。
Established firms, including global giants such as Procter & Gamble, hold sway in townsand cities, though still only 25% of women use their products.
上市公司在印度城鎮地區的地位不可動搖，其中包括諸如寶潔公司在內的國際巨頭。但是，仍然只有25%的女性在使用它們的產品。
In the countryside the proportion is lower still.
在鄉村地區這些產品所佔份額則會更小。
By bypassing middlemen and using existing rural retail networks the founders believe they canwin6mcustomers and provide direct employment to 11,000 women in the next five years.
通過避免僱傭中年男子和借用現存的鄉村零售網絡的方法，公司創立者們相信在接下來的五年裏，他們可以贏得6百萬客戶併爲11000位女性提供直接的就業崗位。
Yet many similar ventures have failed due to problems ranging from a lack of standardisation toinadequate saleswomen.
但仍有很多人遭遇了創業失敗。或是因爲標準化系統的缺失，或是合格女推銷員的匱乏。
Aakar has forged a partnership with Swayam Shikshan Prayog, an NGO in Osmanabad which willbe responsible for manufacture and distribution.
公司Aakar已經與Swayam Shikshan Prayog 達成合作關係。後者是一個設在奧斯馬納巴德的非政府組織，它將負責產品的生產和分銷。
It will also promote awareness by asking local doctors and health-care workers to push thepads at workshops and monthly village gatherings.
它還會請當地醫師和保健部門的工作人員在工作間及每月的村莊集會時推廣衛生護墊產品，藉此提高公衆的衛生意識。
A start will be made next month in Osmanabad, with the aim of catering to about 20,000women.
首次活動將會於下個月在奧斯馬納巴德邦舉行，該活動的目的在於迎合約20000名女性的需求。
This may reveal whether the pad has genuine appeal in India's hinterland.
這個活動可能會檢驗這些衛生護墊是否能真正引起生活在印度窮鄉僻壤的女性們的注意。
It surely will, says Devkanya Jagdale, leader of a group of local saleswomen.
它絕對會有吸引力，當地某女性推銷員組織的領導Devkanya Jagdale稱。
And Ratan Jadhav will be my first customer.
而且Ratan Jadhav將會是我的第一個客戶。
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