阿里巴巴"雙11"僅一小時交易額就突破40億美元

China's Alibaba has made more than $3.9bn in sales in the first hour of Singles' Day in China, the world's biggest online shopping event. The figure is almost double the $2bn spent in the same time period of the retail giant's sales event last year.

今天是雙十一，中國阿里巴巴在凌晨1點交易額就突破39億美元，這是網購最大的交易額。相比去年同期20億美元的交易額，今年的數據翻了一番。

Singles' Day, also known as "Double Eleven" because its held on 11 November, is the biggest single shopping day in China. Alibaba said $1bn was spent within the first eight said 130 million users visited its marketplace app Taobao.

光棍節，因爲日期是11月11日，也被稱爲“雙十一”，它是中國最大的購物日。在今天凌晨前8分鐘，阿里巴巴就突破了10億美金。有1.3億用戶瀏覽了淘寶商城網站。

Singles Day has grown tremendously since it was started by Alibaba in 2009, and now includes many retailers such as rivals that stage sales promotions.

自2009年，阿里巴巴推出了光棍節狂購節的營銷活動後，這個活動增長迅猛，現在很多其他商家也加入了這個營銷活動，比如對手京東商城。

Alibaba reported a record $9.3bn in sales on its platforms in comparison, sales on Cyber Monday, which the biggest online shopping day in the US, hit $1.35bn, according to comScore.

阿里巴巴稱2014年其銷售總額爲93億美元。相比而言，根據comScore數據，美國最大的交易平臺Cyber Monday去年交易額13.5億美元。

Alibaba chief executive Daniel Zhang said over the course of the 24-hour shopping marathon, consumers will have a new surprise every hour, especially targeting mobile users. "The whole world will witness the power of Chinese consumption this November 11," he said in a statement.

阿里巴巴首席經理Daniel說道，在長達24小時的購物狂歡中，消費者每個小時都會有新的驚喜，尤其是對於手機用戶。“全世界都會在雙十一見證中國的消費力，”他說道。

More than 27 million buyers were using mobile phones in the first hour, the company said. The tech giant accounts for over 80% of China's internet sales market.

阿里巴巴表示，共有超過2700萬的用戶在雙十一的第一個小時用手機登錄。這一科技巨頭佔據了中國網絡營銷市場的80%。

Economists will be looking for clues about domestic consumption in Wednesday's sales as the world's second-biggest economy heads for its slowest growth in nearly a quarter of a century.

在本世界前25年經濟增長最緩慢的情況下，經濟學家將把週三光棍節的消費作爲世界第二大經濟體，來尋找國內消費的線索。