任天堂《超級瑪麗》手遊即將登陸iOS平臺
Nintendo Co will release Super Mario Run worldwide for Apple Inc's iPhone and iPad on Dec 15, a highly anticipated launch that has a high bar for success after this summer's Pokemon Go phenomenon.
任天堂公司將於12月15日在全球發佈蘋果公司iPhone和iPad版的《超級瑪麗跑酷》。自今夏《精靈寶可夢Go》大熱後，任天堂此次推出的產品備受期待，成功的"門檻"也很高。The game, the first mobile edition starring one of Nintendo's most iconic characters, will be free to download initially, and include an optional one-off payment of $9.99 to unlock all of the features.
這是《超級瑪麗跑酷》的首款移動端版本，主角是任天堂最具代表性的角色之一。這款遊戲起初將可免費下載，也可以選擇一次性支付9.99美元解鎖全部功能。In addition to English and Japanese, Super Mario Run will be available in several other languages, Nintendo said in a statement.
任天堂發佈的聲明稱，除了英語和日語，"超級瑪麗跑酷"還支持多種其他語言。
The model of luring in players with a free version and then a one-time price is "a great strategy by Nintendo", said Neil Campling, an analyst at Northern Trust Capital Markets.
北美信託銀行資本市場分析師尼爾·坎普林表示，先用免費版本吸引玩家，之後再一次性支付的模式是任天堂一個成功的戰略。Many successful mobile games, such as Supercell Oy's Clash of Clans, which is also free but lets players buy "gems" with real-world currency, have seen annual spending of $100 a year per gamer.
許多成功的手機遊戲，例如Supercell Oy公司的《部落衝突》，也是免費的，但是會讓玩家用真實貨幣來購買“寶石”。目前該遊戲的每個玩家的平均年支出達到了100美元。Nintendo's shares rose 2.4 percent to 25,445 yen in Tokyo. The stock is up more than 50 percent this year, compared with a 6 percent decline in the Nikkei 225 Index.
任天堂的股票上升了2.4%，到達25445日元。Super Mario Run marks the first time Nintendo's popular franchise is appearing on a smartphone.
《超級瑪麗跑酷》標誌着任天堂最受歡迎的系列遊戲首次出現在了智能手機上。Shigeru Miyamoto, one of the creators of the original Mario game, gave a short demonstration of the game at Apple's annual iPhone event in September.
《超級瑪麗》遊戲的原創者之一的宮本茂，曾在今年9月份召開的蘋果iPhone年度發佈會上爲該遊戲做了一個簡短的演示。
