挑戰迪士尼與華納兄弟 亞馬遜與出版界的最新戰役
Where pricing is concerned, there’s Amazon, and then there’s everyone else.
只要涉及定價問題，就一定有亞馬遜（Amazon），和它攪起的滿城風雨。From Stephen King to Disney, Warner Brothers to Bonnier publishing, the e-commerce giant has waged battle against countless parties this year, all in an attempt—at least, that’s how it appears—to have the final word on low prices.
這家電子商務巨頭今年已經向無數人發起挑戰，從史蒂夫o金（Stephen King）到迪士尼（Disney），從華納兄弟（Warner Brothers）到邦尼出版集團（Bonnier），其目的只有一個，就是掌控低價的最終話語權。Below, a tally of Amazon’s recent brouhahas.
以下就是亞馬遜最近的鬥爭史。
Amazon vs. Bonnier
亞馬遜對陣邦尼集團Hachette isn’t the only book publisher to feel Amazon’s wrath. This week, more than 1,000 writers under the Sweden-based Bonnier Group (including noted Noble Prize winner Elfriede Jelinek) signed an open letter to Amazon accusing the company of manipulating its online recommendation lists, lying about the availability of books and delaying the shipment of customers’ orders, all as a way to negotiate bigger discounts with the Sweden-based publisher.
阿歇特並不是唯一一家被亞馬遜惹怒的圖書出版公司。本週，瑞典傳媒公司邦尼集團（Bonnier Group）旗下的1,000餘名作者（其中還有著名的諾貝爾文學獎得主艾爾弗雷德o耶利內克“Amazon’s customers have, until now, had the impression that these lists are not manipulated and they could trust Amazon,” reads the letter. “Apparently that is not the case.”
“目前爲止，亞馬遜的客戶依然覺得這些推薦列表並沒有受到人爲操縱，也覺得可以信任亞馬遜，”公開信中寫道，“不過實情顯然不是這樣的。”The battle began in May when the authors first noticed delays in the availability of their works, prompting Bonnier to reveal that it was in the midst of negotiations with Amazon.
這場明爭暗鬥開始於今年5月，當時這些作者們頭一次注意到他們的作品被亞馬遜推遲銷售，這才促使邦尼集團對外披露正在與亞馬遜進行談判的事情。Status of negotiations: Ongoing
談判狀態：進行中Amazon vs. Disney
亞馬遜對陣迪士尼Fans of Maleficent, the summer film starring Angelina Jolie, must look elsewhere to pre-order it on DVD, thanks to a spat between Amazon and the Walt Disney Co. over—you guessed it —pricing.
安吉麗娜o朱莉主演的大片《沉睡魔咒》（Maleficent）在暑期熱映，然而影迷們不得不尋找其他途徑預購這部影片的DVD，原因同樣也是因爲亞馬遜與迪斯尼公司間的紛爭——你猜得沒錯，還是定價問題。Fallout from the companies' hard-nosed negotiations also extends to other popular titles, including big-budget superhero flicks Captain America: The Winter Soldier and Guardians of the Galaxy. (Conveniently, pre-orders for digital versions of the same films remain available via Amazon’s instant video service.)
這場談判硬仗的不良影響還波及到了其他賣座大片，像是大製作的超級英雄大片《美國隊長2：冬日戰士》（Captain America: The Winter Soldier）以及《銀河護衛隊》（Guardians of the Galaxy）。（好在，這些影片的電子版仍可通過亞馬遜的即時視頻服務進行預訂。）“Amazon is looking to get a price break—we think—from all of the studios,” Wedbush Securities analyst Michael Pachter told Bloomberg TV in an interview earlier this August. “Disney is not budging, and Amazon is fighting back by saying, ‘Fine, your new movies aren’t going to show up as pre-orders on our site.’"
“我們猜，亞馬遜是希望從所有的影視工作室獲得價格折扣，”韋德布什證券（Wedbush Securities）分析師邁克爾o帕切在8月初接受彭博財經（Bloomberg TV）的採訪時分析道，“迪士尼不肯讓步，亞馬遜就回擊說，‘行，那你們的新電影就別想在我們網站上接受預訂了。’”Status of negotiations: Ongoing
談判狀態：進行中Amazon vs. Warner Brothers
亞馬遜對陣華納兄弟From mid-May to late June this year, Amazon removed the ability for customers to pre-order DVD versions of Warner Bros. titles such as The Lego Movie and 300: Rise of an Empire while the two companies hashed out a new distribution deal. The companies never formally announced a resolution—it's a private matter, they say—but reports on June 24 indicated that they were close enough that customers could place pre-orders once again.
今年5月中旬到6月下旬期間，亞馬遜取消了客戶預訂華納兄弟（Warner Bros）出品的電影DVD渠道，例如《樂高大電影》（The Lego Movie）和《300勇士：帝國崛起》（300: Rise of an Empire），但兩家公司隨即達成了新的經銷協議。雖然他們從未正式宣佈解決方案——公司的宣傳口徑稱此爲私密事件——但6月24日的報道表明，雙方已經基本達成協議，客戶又可以開始預訂了。Shoppers noticed the interruption. “I'm definitely going elsewhere for this,” wrote an irked user by the name of John A. “I guess I can thank Amazon for steering me back towards brick and mortar stores—I've had mixed feelings about their demise.”
有顧客留意到了此次預訂服務的中斷。“我肯定會去別的地方買，”一位署名John A的亞馬遜用戶生氣地寫道，“我想我該感謝亞馬遜讓我回到了傳統的實體店——對於傳統書店的消亡，我心裏本來就五味陳雜。”
