提升移動應用體驗的三種方法

The Wallaby app maximizes and organizes your wallet to save you hundreds of dollars each year by showing you which card to use while you shop. As the Lead User Experience Designer at Wallaby, I’ve seen the app go from a minimum viable product to being named a Best Financial App by Money Magazine. Here are 3 key tips that has helped us create an awesome user experience that can be applied to your own apps:

Wallaby是一款錢包管理工具，通過在購物時提醒你使用最合適的卡片，達到返現最大化，每年都可以幫你省下數百刀。作爲Wallaby的首席用戶體驗設計師，我見證了它從一個小產品成長壯大直至被Money Magazine評爲最好的財務類應用。這裏的三條小竅門，指導我們設計出如此優秀的體驗，希望也能被你所用：

1. Design for the Platform

1. 爲不同的平臺定製體驗

iOS and Android have different conventions and standards that you should do your best to follow, some of which include:

iOS和Android有着不同的法則和標準，我們應該盡力去遵循，包括如下：

•Different sizes and resolutions

- 不同的屏幕尺寸和分辨率

•Android devices have a dedicated back button

- Android設備有個專門的返回的按鈕

•iOS has tabs on bottom of the screen versus Android at top

- iOS的標籤在屏幕下方而Android在上方

•Look and feel of UI components — date picker, on/off vs checkbox

- UI控件的外觀——日期選擇器，開關按鈕對勾選框

When we first designed the Wallaby app for Android, we ported over the same look and feel from iOS, which led to a lot of angry Android users. Since then, we’ve adopted the Android look and feel and have seen our app rating rise constantly.

在設計Wallaby Android版本之初，我們使用了與iOS一樣的視覺設計，導致了許多Android用戶的抱怨。之後我們便採用了Android的規範進行設計，我們應用的評分就開始持續上升。

If you’re developing for both platforms, be sure to read read the Apple iOS Human Interface Guidelines and Android Design page. If you have access to both iOS and Android devices, get familiar with both —use each as your primary device for a few days and compare your favorite apps—to get a good sense of the subtle but important differences.

你要是開發雙平臺都適用的應用，確保你熟讀了iOS和Android的設計規範。要是同時擁有iOS和Android的設備，就玩熟他們——把它們分別當成你的主設備用幾天，然後比較你最喜歡的應用，從而加強對於那些重要不同點的意識，儘管它們很細微。

2. Get Feedback Early and Often

2. 儘早並且頻繁收集用戶反饋

1-star reviews hurt but you can learn a lot about what’s wrong about your product from them — whether it be about the app crashing, incorrect data or missing features. Not everyone wants to take the time to write a review, so let your users send you feedback other ways or contact your users to get their opinions. If you don’t give users an easy way to contact you, how will you ever know something is wrong?

一星評價總是讓人覺得很受傷，但是你可以從中認識到產品的問題所在，是因爲應用崩潰，數據錯誤還是某些功能的缺失。並不是所有人都願意花時間去寫個評價，所以讓你的用戶通過別的方式給你發送反饋，或是直接聯繫用戶得到他們的意見。要是不提供用戶簡單的聯繫方法，你又怎會知道問題出在哪？

The Wallaby app offers multiple ways to send feedback on different screens. In addition, we send out emails and surveys about the app and what can be improved. For example, our #1 requested feature was support for online stores. We not only added support but we sent out surveys to see which stores were most popular to make sure we supported them. If users can’t find their store, they have the ability to submit it to us so we can add it to our database.

Wallaby在不同的頁面中提供了多種提交反饋的方法。除此之外，我們還會給用戶發送郵件或是調查問卷來得知那些應該改進的地方。例如，我們的首要功能是支持在線商店。我們不僅僅提供了支持還發送問卷用以調查哪些商店是最受歡迎的，並且確保我們是支持這些商店的。如果用戶找不到他們想要的商店，他們可以提交給我們，讓我們加入到數據庫中。

3. Get Users to their Goals Faster

3. 讓用戶更快的完成他的目標

People are constantly on the go so any time that can be saved can greatly improve your app’s user experience. With mobile phones, you don’t have to start at a blank slate. Use the information you already have to create a faster, smarter user experience. With a mobile phone, you have access (with permission) to a wealth of data such as a user’s location, address book, pictures, calendar and much more.

用戶常常忙個不停，所以任何時候幫助用戶節約時間就可以大大提升應用的用戶體驗。在移動端，大可不必讓用戶從一個空白頁開始任務，利用已有的信息來建立一個快速巧妙的體驗。在獲得授權的情況下，你可以利用許多有價值的數據例如用戶的位置，聯繫人，照片，日曆等等。

With the Wallaby app, the main use case of the app is advising which card to use. Earlier versions of the app showed a list of nearby locations when you launched the app and required you to select a place before the app would let you know which credit card to use. Now, you are presented with the same list of nearby locations but the app shows you which card to use right next to it, thereby skipping a step to get the information you need. You can still tap on the place to get get more detailed information if you want.

在Wallaby應用中，最主要的使用場景就是我們給用戶建議他該使用哪張卡片。早期版本中，用戶啓動應用會看到附近商店的列表，用戶需要選擇一個消費的地點然後我們纔會告訴用戶該使用哪張信用卡。現在，用戶也會看到和之前一樣的附近商店列表，但是我們直接將推薦使用的卡片信息展現在了地點信息的邊上，用戶仍然根據需要可以點擊這個地點得到更多詳細的信息。

How could we improve this even more? By not even requiring them to launch the app. If you connect with Foursquare, you can check in with the Foursquare app and we'll send a push notification about what card to use. If your card has a special time sensitive bonus, such as the Chase Sapphire Preferred with triple points every first Friday of the month, we’ll push an alert that morning to remind you. We've also dabbled with wearables like Pebble and Google Glass, presenting the same information without having to take out the phone. For the online shoppers, we developed a browser extension, so users would be able to view their best card in front of their computer when shopping as well.

如何還能夠做的更好？我們甚至不需要用戶啓動應用。如果你在使用Foursquare 簽到（譯者注：街旁的原型）， 我們就會給你發送一個提醒，告訴你該用哪張卡片。如果你的卡片有特殊促銷，例如Chase Sapphire Preferred （譯者注：一種信用卡的名字）在每個月的第一個週五有三倍積分的活動，我們會在那天的早晨發送消息提醒你。同時，我們還與Pebble，Google Glass交互，你都不用拿出你的手機，就能在上面看到同樣的信息。在電商領域，我們開發了一款瀏覽器插件，這樣用戶在線購買時也能看到推薦使用的卡片了。

Look at any highly rated app (not including games) and you’ll likely notice that the majority follow the designs and conventions of the platform so users will already have a sense of how to use the app. They collect lots of feedback, listen to their users and constantly improve their app. Finally, they are smart about what is shown and are always helping users accomplish their goals faster. You might have the greatest idea for an app but if the UX is poor, no one will use it. By following paradigms, getting feedback, and reducing friction, you’ll be well on your way to an improved user experience and a 5 star app.

看看那些高評分的應用（遊戲除外），你會發現大部分都遵循了平臺的設計規範，這樣用戶對於該如何使用這個應用就有了基本的意識。他們收集用戶的反饋，聆聽用戶的需求並且持續改進體驗。最後，他們對於那些能幫助用戶更快完成目標的設計都處理得很聰明。你也許有很漂亮的點子，但是如果體驗不好，沒有人會去用它。遵循規範，收集反饋，降低用戶使用的阻力，這些能幫助你的應用提升體驗並且得到五星。