叫板Apple Watch! 華爲推出高端智能手錶

As a direct challenger to the Apple Watch, Chinese technology company, Huawei, Wednesday launched its high-end smartwatch products in Britain.

中國華爲科技公司週三在英國發布了高端智能手錶，向Apple Watch發起直接挑戰。

Two months after being launched in the United States, the Huawei Watch arrived in Britain as one of the most expensive smartwatches that run on Google's Android Wear operating system. Huawei's ambitious wearables product will be priced between 289 pounds to 599 pounds, depending on the style, according to the company.

在美國上市兩個月後，華爲智能手錶進軍英國。這款手錶採用谷歌Android Wear操作系統，是最昂貴的智能手錶之一。華爲公司表示，這款可穿戴設備的預期定價在289磅到599磅之間，具體價格還要看手錶的款式。

Measuring 42 mm in diameter and encased in a cold-forged stainless steel frame, the smartwatch features a fully circular 1.4-inch touch-sensitive AMOLED display, which is coated in scratch-proof sapphire crystal.

Huawei Watch直徑42毫米，外嵌冷鍛不鏽鋼，配以1.4英寸圓形AMOLED觸摸屏，屏身鑲有防刮藍寶石水晶。

This is part of Huawei's efforts to bring more products into major markets outside of China.

此舉是華爲開拓國外市場邁出的又一步。

Huawei has emerged as second largest Android brand in European Union's big five markets, namely Britain, Germany, France, Italy, and Spain, according to the latest smartphone sales data from Kantar Worldpanel ComTech for the third quarter of 2015.

Kantar Worldpanel ComTech2015年第三季度的最新智能手機銷量數據顯示，在英國、德國、法國、意大利和西班牙這五大歐盟市場中，華爲已成爲第二大安卓品牌。

But when it comes to the wearables, the market is by far a tough nut to crack, as many consumers are yet to be convinced that they need these products, at least in major markets like the United States.

但就可穿戴設備而言，市場還需解決諸多難題，比如，很多消費者並不認爲他們需要這些產品，至少在美國這樣的大市場情況如此。

The wearables market is still in its infancy, with only three percent of the U.S. population aged 16 and up owning a smartwatch or a smartband, according to the latest data released by Kantar Worldpanel ComTech, which specializes in monitoring and analyzing consumer behavior.

目前，可穿戴設備的市場仍舊處於初級階段。Kantar Worldpanel ComTech是一家專門調研分析消費者行爲的機構，根據該機構發佈的最新數據，16歲以上的美國人中，只有三分之一有智能手錶或智能手環。

The figures are based on a survey conducted in late August among eleven thousand consumers.

該數據基於去年八月對11000名消費者進行的一項調查。

The survey showed that among the non-owners of smartwatch interviewed, 20 percent were not sure what these devices were, and 11 percent had never heard of them.

調查顯示，沒有智能手錶的受訪者中，20%的人並不清楚這些設備是否有用，11%的人甚至從未聽說過這些設備。

"Considering the poor job vendors have done thus far in defining the smartwatch category it is surprising that 52 percent of those interviewed were able to identify what these devices are: something you wear like a watch, and that let you runs apps," said Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

Kantar Worldpanel ComTech首席研究員Carolina Milanesi說：“商家對智能手錶這類設備沒有清晰明確的定義，因此，52%的受訪者能知道這些設備是‘可以運行應用程序，像手錶那樣的東西'我感到很詫異。”

But according to Kantar, manufacturers, ecosystem owners, and developers all see significant opportunities ahead in the wearables market.

但按照Kantar Worldpanel ComTech的說法，製造商、智能生態系統公司、以及研發者都認爲可穿戴設備市場潛力巨大。