索尼擬進軍手機遊戲領域
Sony is set to push aggressively into mobile gaming, having watched from the sidelines as its console rival Nintendo enjoyed meteoric success with the Pokémon Go augmented reality (AR) game.
在目睹遊戲機方面的競爭對手任天堂(Nintendo)享受《口袋妖怪GO》（Pokémon GO，又譯精靈寶可夢GO）這款增強現實(AR)遊戲帶來的驚人成功後，索尼(Sony)計劃積極推進手機遊戲。
[Mobile gaming] is something we are aggressively getting into, Sony chief executive Kaz Hirai told the Financial Times at the IFA consumer electronics show in Berlin. It’s quite a shift from being just a console-based business to being on mobile phones as well, he said.
（手機遊戲）是我們積極進軍的領域，索尼首席執行官平井一夫(Kazuo Hirai)在柏林國際電子消費品展覽會(IFA)上向英國《金融時報》表示，從只關注遊戲機業務到同樣參與手機遊戲業務，是一次重大轉變。
Pokémon Go is a real game-changer.
《口袋妖怪GO》真正改變了行業局勢。
I’m very interested in the fact that it has the potential to really change the way people move, literally.
我對於它有可能改變人們的移動方式的情況非常感興趣。
AR, the feature that allows Pokémon Go to superimpose animated characters on to a smartphone screen showing the real world, is a great innovative idea that’s going to lift all boats for the video game industry, the Japanese boss said, adding that he would like to add AR capabilities to his company’s stable of games.
平井一夫表示，AR是使得視頻遊戲行業的所有人受益的偉大創意 。他補充稱，他希望在索尼的遊戲中加入AR功能。該技術使得《口袋妖怪GO》在顯示現實世界的手機屏幕上疊加動畫角色。
Despite Nintendo’s surprise hit, the two Japanese console competitors have been slow to join the smartphone gaming party to date.
儘管任天堂造成了意想不到的轟動，但這兩家日本遊戲機競爭對手迄今在加入智能手機遊戲市場方面動作緩慢。
Sony and Nintendo own their platforms and want to retain control and make as much money as possible from them, says Steve Bailey, gaming analyst at IHS Markit.
索尼和任天堂都擁有自己的平臺，他們想維持控制地位，從平臺上賺到儘可能多的錢。
But the landscape has now changed considerably.
IHS Markit的遊戲行業分析師史蒂夫•貝利(Steve Bailey)說，但如今，市場狀況已發生了很大變化。
The threat from mobile is so big, they can no longer ignore it.
來自手機遊戲的威脅太大，他們再也無法對此視而不見。
Nintendo launched its first-ever mobile app, Miitomo, in March this year, while Sony has had a chequered history in the market.
今年3月，任天堂推出了公司歷史上第一款移動應用Miitomo，而索尼在這一市場一直不很成功。
There have been several failed initiatives to port PlayStation games to handheld consoles and its Xperia smartphones.
索尼曾多次嘗試把PlayStation遊戲移植到掌上游戲機和它的Xperia智能手機上，但都以失敗告終。
