Twitter推出"購買"按鈕 進軍電商領域
Twitter is jumping into the e-commerce market.
Twitter正在進軍電子商務市場。The social website is testing a new “Buy” button that will allow users to purchase an item directly from a tweet, the company announced Monday. The option will be open to a small percentage of U.S. users, and Twitter plans to expand the availability over time.
社交網站Twitter在週一宣佈，將開始測試新的“購買”按鈕，使用者可以藉此直接通過推文來直接購買商品。該功能只對一小部分美國使用者開放，但Twitter計劃在將來進一步拓展使用者範圍。
“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy,” the company wrote on its blog. “Sellers will gain a new way to turn the direct relationship they build with their followers into sales.”
公司在其官方部落格上寫道：“這是為Twitter增添購物功能，讓移動裝置購物變得方便簡單的第一步。商家將會獲得新的途徑，把與關注者建立的直接關係轉變為銷量。”
Twitter teamed-up with 28 brands, musicians and companies for the initial launch, including Burberry BRBY , Home Depot HD -0.86% and musician Pharrell. More artists and brands will be added in coming weeks.
為了這一功能的首次亮相，Twitter與28個品牌、音樂家和公司進行了合作，其中包括博柏利（Burberry）、家得寶（Home Depot）和音樂人法瑞爾。更多藝人和品牌將於接下來的幾周內陸續加入。Starting Monday, an entire purchase can be completed within the Twitter interface. After tapping the “Buy” button, a user will get additional product details and be able to enter shipping and payment information to complete the order.
從週一開始，整個購買流程都能在Twitter的介面上完成。在點選“購買”按鈕以後，使用者將看到產品的詳細資訊，並能輸入郵寄地址和支付資訊，進而完成訂單。In the wake of recent security concerns, such as the Home Depot and Target credit card breaches, the company confirmed that it has taken precautions to ensure that all payment and shipping information is encrypted and safely stored. User information will be saved to make future purchases seamless, though it can be manually deleted.
由於近期爆出了家得寶和塔吉特（Target）存在信用卡漏洞，人們對安全問題十分關注。Twitter堅信公司已經採取了預防措施，保證所有的支付和快遞資訊都將經過加密並得到妥善保管。使用者資訊將會被自動儲存，以便將來購物使用，使用者也可以手動刪除這些資訊。
