帝亞吉歐將從演員瑞安•雷諾茲手中收購Aviation Gin品牌
Diageo Plc agreed to acquire Aviation American Gin and other liquors sold by Davos Brands LLC, which is co-owned by “Deadpool” actor Ryan Reynolds.
帝亞吉歐公司同意收購達沃斯品牌有限責任公司旗下的航空美國杜松子酒和其他酒類品牌，航空美國杜松子酒為達沃斯品牌和《死侍》男主瑞安·雷諾茲共同擁有。
The deal, for a total consideration of $610 million, is Diageo’s second acquisition in recent years of a Hollywood-backed spirit. In 2017, the maker of Smirnoff vodka and Johnnie Walker Scotch whisky acquired the fast-growing tequila brand Casamigos, which had been co-founded four years earlier by George Clooney, for as much as $1 billion.
此次收購交易價總額為6.1億美元，是近些年來帝亞吉歐第二次從好萊塢明星手裏收購酒類公司。2017年，斯米諾伏特加和尊尼獲加蘇格蘭威士忌的製造商收購了發展迅猛的龍舌蘭品牌Casamigos，這一品牌由喬治·克魯尼聯合創辦，當時成立已有4年，交易價為10億美元。
Diageo agreed to an initial payment of $335 million and a further potential consideration of as much as $275 million based on the performance of Aviation American Gin over a 10-year period. Davos Brands, in which Reynolds will retain a stake, also owns Astral Tequila, Sombra Mezcal and TYKU Sake.
帝亞吉歐同意先支付3.35億美元，然後要看航空美國杜松子酒未來十年的業績，再支付剩餘的2.75億美元。雷諾茲將保留在達沃斯品牌的股份，達沃斯品牌還擁有Astral Tequila、Sombra Mezcal和TYKU Sake三個品牌。
The deal will expand Diageo’s presence in super-premium gin, which has surged in popularity over the past decade as small-batch variants of the spirit have been marketed in conjunction with upscale tonics such as Fever-Tree or mixed into popular cocktails such as the Negroni.
這筆交易將擴大帝亞吉歐的頂級杜松子酒品牌佔有率，在過去十年裏，這一酒類人氣激增，因為小批量釀造的這種烈酒與Fever-Tree等高檔滋補品搭配出售，或被用來調製流行的雞尾酒，如內格羅尼雞尾酒。
The news comes as the world’s largest distiller wrestles with the impact of the pandemic, with bar and restaurant closures denting demand for its spirits. Earlier this month, the distiller said it had recorded a 1.3 billion-pound ($1.7 billion) impairment due to Covid-19 effects.
這一消息發佈之際，這家全球最大酒類品牌正遭受疫情重創，因為酒吧和餐廳歇業導致其烈酒的需求量下降。本月早些時候，這家制酒公司稱受疫情影響已經損失了13億英鎊（17億美元）。
Diageo shares rose 0.8% in London.
帝亞吉歐在倫敦的股價上漲了0.8%。
The earlier deal for Casamigos expanded the London-based company’s lineup in a category where it already owned the Don Julio, DeLeon and Peligroso brands.
此前收購Casamigos品牌已經擴大了這家倫敦公司龍舌蘭的品牌陣容，該公司已經擁有唐胡里奧、DeLeon和Peligroso三個品牌。
The latest transaction will be funded through existing cash and is expected to close before the end of 2020, subject to regulatory clearances, Diageo said.
帝亞吉歐稱，最新的收購將使用現金，預計根據監管部門的許可2020年底前可以完成收購。
