廣告 Advertisement

Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.

廣告正以它們的方式進入到人們的生活中。人們在日常生活中與廣告有關因爲他們是消費者。廣告商通常是製造商，零售商和批發商。他們的商品需要通過廣告以引起消費者的關注。因而機會每種產品都以某種方式被廣告。在很大程度上來說，好的廣告帶來成功，而差的廣告意味着失敗。

There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.

有很多方式可以打廣告，廣告的形式各不相同。報紙可以承載廣告。有些產品在電視或者廣播中宣傳，這樣能引起大衆的注意。廣告牌也可以承載廣告。現在廣告是一個大產業，並設立了很多機構提供各種形式的廣告。

However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

然而，廣告並非總是真實的。一種產品通常是被歪曲呈現的。廣告商誇大了他想銷售的商品的好處。這樣一來，他就扭曲了事實。消費者就成爲了這類廣告的受害者。數百萬人們買了廣告商品又對它們不滿意。