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這款瑜伽墊憑什麼賣300美元 它號稱能讓你的姿勢更完美大綱

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Can a nearly $300 yoga mat help improve your downward dog? A tech startup is saying yes, it can.
一張300美元的瑜伽墊能改善你的下犬式(downward dog,一種瑜伽姿勢——譯註)瑜伽姿勢嗎?一家初創科技企業表示:它能。

SmartMat, a tech-infused yoga mat developed by three entrepreneurs, is raising thousands of dollars by claiming to be the world’s first mat that can help users achieve that perfect pose with audio and visual cues sent via a smartphone, or tablet.
這張名爲SmartMat、充滿科技感的瑜伽墊是由三位創業者開發的。它號稱是全球首張能通過智能手機或平板電腦向瑜伽練習者傳輸聲音及影像提示,以幫助他們實現完美姿勢的瑜伽墊。該公司現在已募得上萬美元資金。

Here’s how it works: The SmartMat has a layer of thin pressure sensors embedded within a traditional yoga mat — sensors that link with a smartphone or tablet to provide vocal feedback about your poses. The mat will work best if users input some basic details, such as gender, height and weight, as well as arm span measurements and other details that can help the mat get a better sense of the yogi’s body type. SmartMat’s founders claim the mat can be used effectively by both enthusiastic yogis and beginners.
它的工作原理是:在一張傳統瑜伽墊中嵌入一層薄薄的壓力傳感器——這種傳感器與智能手機或平板相聯,針對練習者的姿勢提供有聲反饋。如果練習者能輸入一些基本數據,如性別、身高、體重及臂展等可以讓智能墊更好地瞭解其體型的信息,它就能達到最佳工作狀態。SmartMat的創始人表示,無論是資深瑜伽迷還是初學者,都能有效使用它。

這款瑜伽墊憑什麼賣300美元 它號稱能讓你的姿勢更完美

“It isn’t just a matter of plotting points on the mat and saying ‘This is where your feet go for downward dog,’ we are actually in the process of creating a learning engine,” co-founder Neyma Jahan told Fortune. “It learns about the user and tailors its practice to the needs of that user.”
該公司聯合創始人尼瑪o賈漢對《財富》雜誌(Fortune)表示:“這並不是在墊子上標出幾個點,然後說‘要做好下犬式,你的腳就該往這些地方放’那麼簡單。我們實際上是在開發一種學習引擎,它能瞭解使用者的習慣,隨後根據使用者的需求來調整指令。”

Jahan said the SmartMat won’t replace teachers, but it can help improve the yoga practice.
賈漢稱,SmartMat不會取代教師,但它確實有助於改善瑜伽練習水平。

“Tracking your fitness is part of the equation, having intuitive coaches can never be replaced with the computer and a person’s own drive,” Jahan said. “SmartMat is adding a tool to the tool belt.”
賈漢表示:“密切瞭解自己的健康狀況也是它的功能之一,電腦輔導和自我練習永遠不能取代好教練。它只是一款錦上添花的工具而已。”

The fancy yoga mat would cost a consumer $297 if they back the Indiegogo campaign today, a price that could increase to as high as $447 as more orders come in. Launched in late September, SmartMat has already raised over $187,000, more than the stated $110,000 goal. The campaign on the crowdfunding website, which has already courted over 700 funders, ends on Oct. 30. SmartMat is hoping to ship the mats in July 2015.
如果你今天去衆籌網站Indiegogo支持一下該公司的募資活動,那麼你就只需花費297美元就可以購買一張。隨着訂單的不斷增多,其價格可能漲到447美元。自9月末推出以來,SmartMat已經募得18.7萬美元,遠超當初設定的目標(11萬美元)。它在衆籌網站上吸引的投資者已經超過700人,募資活動將於10月30日結束。該公司希望能在2015年7月正式將這張墊子推向市場。

SmartMat’s price is far higher than that of a traditional yoga mat. Yoga mats generally retail for under $40, and even premium-priced mats sold by Lululemon LULU 3.00% retail for less than $100.
SmartMat的價格遠高於普通瑜伽墊。一般墊子的零售價都不到40美元,就算是露露檸檬 (Lululemon,專業瑜伽服裝品牌——譯註)出售的高端墊子,價格也不到100美元。

But the SmartMat is a bet that tech-loving athletes are willing to open their wallets for the latest athletic-focused gadget. More than 20 million Americans practice yoga, with millions more involved in the practice internationally, so there are already a lot of consumers that participate in the activity. And athletes are known to embrace fancy and often pricey tech gadgets to enhance their technique and improve their performance — devices such as GPS-enabled watches, and mobile apps such as Nike+ to track their progress and keep tabs on how well they are performing.
不過SmartMat公司相信,那些熱愛技術的運動愛好者非常願意爲這種專爲運動者服務的新款神器掏腰包。美國目前有兩千多萬瑜伽練習者,全球的練習者更是數以億計,因此它的潛在顧客羣十分龐大。而且衆所周知,運動愛好者一向都喜歡早早享用時髦昂貴的運動神器,以增強技巧,提高成績,比如能進行GPS定位的運動手錶,以及Nike+這類能密切跟蹤運動者成績和表現的移動應用。

The SmartMat isn’t just generating interest in the media, retailers are also hoping to get on board.
SmartMat不光是引發媒體關注而已,零售商也希望它能儘快上市。

“Everybody you can think of has already contacted us,” Jahan said. “Everyone except Apple.”
賈漢稱:“除了蘋果公司(Apple)以外,你能想到的所有公司都聯繫過我們了。”

Jahan founded SmartMat with Sam Marks, who previously worked at an e-cigarette company that was acquired by Lorillard LO 0.85% , and former Yahoo YHOO 0.37% executive Maziar Sadri. The entrepreneurs are hopeful the mat is the first of many fitness-focused advancements they hope to bring to market.
賈漢的創業夥伴山姆o馬克斯曾供職於一家生產電子香菸的公司。該公司後來被羅瑞拉德公司(Lorillard)和雅虎公司(Yahoo)前高管馬扎爾o薩德里收購。這兩位創業者表示,除了這張智能瑜伽墊之外,該公司還打算推出更多旨在提高健身體驗的產品,所以他們非常希望它能夠打響第一炮。

“The ultimate goal for our company is to go and create a personalized fitness experience,” Jahan said. “We are measuring output and helping [people] make incremental improvements in their performance.”
賈漢稱:“本公司的最終目標是爲運動者創造一種個人化的運動體驗。通過測量各種運動指標,我們將幫助運動者逐步提高鍛鍊成效。”