小測試:你能正確選出蘋果logo嗎？
測一測：在這些圖標中選出正確的蘋果logo~（不準偷看手機哦！）
From iPhones to the latest Apple Watch, most people find it difficult to accurately recall what the 'most recognizable' brand's logo looks like when tested.
從蘋果手機到最近的蘋果手錶的發佈，很多人在被測試蘋果商標的時候，都沒有準確找出正確商標。
The reason for this is because people are constantly hounded with logos which makes it difficult to remember them, researchers from the University of California, Los Angeles found.
來自洛杉磯，加利福尼亞大學研究者發現，這是因爲人們沉浸在商標的海洋中，這樣讓受衆很難記住他們。
When asked to draw the Apple logo, only one in 85 participants were able to recreate it correctly in terms of shape, bite size and leaf shape and orientation.
當受訪者被問及畫出蘋果商標的時候，85個人裏只有一個能正確畫出它，就形狀，咬痕，葉子大小和方向而言。
However, less than half of participants were able to identify it from a set of 12 similar Apple logos with altered features, according to the study which was published last month.
然而，一半不到的參與者能從12個改變了特徵的相似蘋果商標裏辨認出正確的。這是據上月發表的研究所說的。
While it might initially be thought of as an easy task, when faced with all of the varying logos, it becomes increasingly difficult.
一開始，這看似是項簡單的任務，但面對這麼多不同商標的時候，這項任務就變得困難了。
Considering the fact that people are exposed to the Apple logo on products from mobile phones, computers and laptops, it could be expected that good memory would hold strong when correctly recognizing the logo.
鑑於人們被暴露在蘋果商標產品的世界中：手機，電腦，筆記本，正確鑑商標時，好的記憶力是很重要的。
However, 'memory is often tuned towards remembering gist-based schematic information' researchers said, which means details can be quickly forgotten.
然而，記憶力經常是記那些有象徵意義的簡略圖的，也就是說細節可能很快就忘記了。
The findings provided support for theories of attentional saturation, in attentional amnesia and reconstructive memory, as well as how availability can lead to overconfidence when it comes to memory.
這些研究發現給注意力飽和注意力健忘和重塑記憶理論提供了支持。在記憶方面，可獲得性能導致過分自信。
While people are often exposed to the logo, they stop paying attention to the details of it which could be due to the fact that it is so simple and widely available, said researchers.
人們被暴露在蘋果商標產品的世界中，他們對細節之處就不夠注意，這是因爲該商標太簡單，太容易看到了。
Similarly, when it comes to other logos such as the Google letters, many people have difficulty remembering the correct colors.
同樣的，說道谷歌字母商標的時候，很多人很難記住它正確的顏色。
Researchers said this is because attention and memory are not always tuned to recalling what we consider memorable.
研究者說，這是因爲注意力和記憶並不是一直都去記我們認爲值得記住的東西。
