10個極具創意的地鐵廣告
Subway systems are a perfect location for advertisements for two reasons: one, commuters spend a lot of time within them; and two, potential customers are held captive, either waiting on the platform or squished on the train just looking for an excuse not to make eye contact with the person next to ’ve found some advertisers who’ve thought of some pretty creative uses of this underground space. View all ten examples after the jump.
把地鐵視作廣告的黃金位置有兩個原因：第一、消費者會花很長時間在地鐵中；第二、潛在客戶們就像被“困”在地鐵當中，不是在站臺上等着就是在車廂中擠成沙丁魚，這些時間當中，人們總是會找點什麼看看，來避免和旁人的目光接觸。我們發現一些優秀的廣告人已經將這些地鐵空間用極具創意的想法利用起來了。接下來就看看這10個優秀的案例吧。
This ad is so clever because it’s hardly an ad in the traditional sense. Above, Ikea has become a part of the subway car itself. We know we’d rather sit on a colorful, plush couch than a rigid, plastic bench that becomes less forgiving to our bottoms the further we travel.
這個廣告很是聰明，幾乎改變傳統意義上廣告的含義。就像上面圖中看到的，宜家的沙發已經變成了地鐵車廂的一部分。大家肯定會選擇坐在一個色彩鮮豔舒適的沙發上，而不是僵硬的塑料長凳上，像這樣從“底部”開始的享受也會讓未來的旅行都更難忘啊。
To pass the time while waiting for your boyfriend or an acquaintance who just flew into the city and is most likely lost, why not pretend you’re on holiday at some opulent ski resort? This ad can galvanize your imagination.
在等你的男友或者某個剛飛來這座城市的熟人的時間是最無聊難熬的時候，那爲什麼不想象一下你是在某個漂亮的滑雪勝地度假呢？這幅廣告或許正好能給你身臨其境的想象。
Don’t you appreciate ads that are aware of their setting? Instead of simply pasting a bunch of identical advertisements all over the city, this company put in a bit more effort. The joke is morbid, yet appreciated.
你是否欣賞這種清晰給自己定位的廣告呢？不是簡單地將相同廣告貼得滿大街都是，這家公司更投入精力在創意上。雖然這樣的玩笑有點病態，不過仍舊很有創意。（Tristan：廣告語“再靠近一點”，這是一家在柏林提供殯儀服務的公司的廣告，地鐵再靠近一點就會找他們了。）
This one targets those who feel emotional comfort from physically holding a beer. If that’s you, it might mean you just had a hard day at the office; it might also mean you’re developing a life-long problem.
這個廣告定位於那些握着啤酒就會感到身心放鬆的人。可以想象如果是你去握着，那可能意味着你在辦公室度過了忙碌的一天，是時候輕鬆一下了；又或者你正在一個事關終身的問題上痛苦煎熬着。
Any ad that makes people look is doing something right. But does dangling potatoes from the ceiling of a subway tunnel make people want to buy mass quantities of Lay’s potato chips?
任何廣告只要能吸引人們的目光就是好廣告。不過地鐵隧道天花板上搖搖欲墜的土豆能是不是就能激發人們去買樂事的薯片呢？
Simplicity is important, and this ad pulls it off. The only negative side to converting a portion of railing into a dumbbell is that countless drunk jocks will use it as a chin-up bar. While doing a few reps they’ll make exaggerated grunts and moans to impress their equally obnoxious and garrulous friends.
廣告的簡潔性很重要，不過這則就不一定符合了。把扶手的一截變成槓鈴的唯一壞處就是不少醉鬼會把它當引體向上的槓鈴使。“舉”了兩下之後，他們便會向他那同樣令人討厭和貧嘴的朋友們自吹自擂，不斷吹噓。
This ribald ad by Durex works the participation angle. It’s borderline offensive and if you need to catch the train, impossible to avoid interacting with. Ethics aside, it is definitely bold.
杜蕾斯的這個猥瑣的廣告還挺注重用戶參與的。雖是在打擦邊球，但如果你真急着去趕地鐵的話，還是免不了和這誘人的畫面來次親密接觸啊。撇下道德觀念，杜蕾斯的這個廣告倒是真的大膽吶。
Can you actually listen to music if you plug in a set of headphones? More importantly, what kind of music does it play? This ad works because it’s got us wondering.
這個插上耳機真的能聽到音樂麼？更重要的是，裏面到底是在播放什麼音樂呢？我們好奇了，這個廣告就有效果了。
Another way to pass the time: trying on fake watches.
另一個消磨時間的方法：試試假手錶。
Just like the couches inside the subway, Ikea also put some on the platform. It’s like waiting for the train in your living room. The only downside here is that we’d imagine the couches get pretty gross pretty quick. Accidents happen, and not every city dweller makes hygiene a top priority.
宜家不僅在車廂裏放沙發，也在站臺上面放，這樣就能讓人感覺是在臥室裏等地鐵了。唯一的遺憾是我們可以想象這些沙發什麼的肯定很快就會被坐得磨損了。這樣的事情總是要發生的，不是每個市民都把衛生條件視作第一位的。
