亞洲十所最大的購物商場

Nanjing Golden Eagle World has been described as Asia's largest shopping mall. That's a peculiar distinction, given that the seven biggest malls—typically defined by gross leasable area—are all in Asia, with four of them in China. But there’s no question it’s a behemoth, with over 500,000 sq m of “commercial and affiliated area” having opened to the public on November 18. The total floor space will rise to 920,000 sq m by the end of 2018, when three office towers, each over 300m tall, are scheduled for completion.

南京金鷹世界（Nanjing Golden Eagle World）是亞洲最大的購物商場。這種說法有些奇怪，因爲七座最大的商場（按照租借面積計算）都坐落在亞洲，中國就有四座。不過南京金鷹世界的確是座龐然大物，佔地50萬平方米，地處商業區，企業衆多。11月18日金鷹世界正式營業，到2018年年底將擴大到92萬平方米，屆時三座辦公大樓都將建成，每座高達300米。

The mall houses 400 international brands including Chanel and SK-II, a duplex bookstore designed by Japanese chain Tsutaya, a basement pet store, a premium supermarket, and a 20,000 sq m Automobile Museum.

有400家國際品牌入駐金鷹世界，包括香奈兒和日本品牌SK-II，日本連鎖品牌Tsutaya設計的雙層書店也在其中，底層是寵物商店，還有超市和兩萬平米的汽車博物館。

Bigger hasn’t always been better when it comes to malls in China. Widely considered the biggest mall in the world, the South China Mall in Dongguan has almost 660,000 sq m of leasable space, a Sphinx, and an Arc de Triomphe, but in the decade following its opening in 2005, less than 10 percent of it was occupied. By 2011, that number fell to less than one percent. It was so empty it became known as a “ghost mall”.

中國商場也不是越大越好。東莞的中國南方商城（South China Mall）是世界最大的商城，租借面積達66萬平米，有Sphinx漫畫工作室和凱旋門（Arc de Triomphe）。但是，2005年中國南方商城開業後十年間，店鋪租賃率不足10%。2011年，租賃店鋪數量不足1%，空蕩蕩的商場因此得名“空城”。

Chinese malls often fail because they have the wrong mix of retail and non-retail space, with many malls in China recently recalibrating the ratio down from 70-80 percent retail to just 50 percent.

中國商場失敗，是因爲零售和非零售店鋪比例不對，近年來，不少商場將零售店鋪佔比從70%-80%調整到50%。

Whether or not Nanjing Golden Eagle World has the right mix, brokerage firm DBS Vickers is anticipating a strong three years for Chinese malls due to higher salaries and house prices, plus tighter controls on money leaving the country.

不管金鷹商城的零售業佔比是否合適，星展唯高達香港有限公司（DBS Vickers）還是滿心期待着中國商場未來三年的繁榮，畢竟中國工資和房價都在上漲，而且對外投資管控嚴格。