在1萬美元這個價位 蘋果手錶有哪些競爭對手
譯文僅供參考 譯文在上，對照英文在下。
據官方消息顯示：蘋果計劃把最華麗的那款智能手錶的起步價定在1萬美元。Well, it is official: Apple plans to charge at least$10,000 for the fanciest version of its upcoming smartwatch.
儘管這個新推出的腕上電腦系列也有349美元的普通款，但《財富》不禁注意到，蘋果正舉步邁入由博柏利、路易o威登和勞力士等老牌奢侈品牌主導的高價手錶圈。實際上，價格動輒超過1萬美元的手錶相當普遍。在內曼o馬庫斯等高端商店的玻璃陳列櫃裏，許多奢侈品牌手錶都在相互競爭。Although the base price for the new wrist computer are $349, Fortune couldn’t help but notice that Apple is also tossing its hat into a ring of high-priced watches dominated by established luxury brands like Burberry, Louis Vuitton and Rolex.
之前就有人猜測，蘋果會試圖利用高價手錶參與奢侈品市場的爭奪，而本週一舊金山的蘋果發佈會則坐實了這一推斷。蘋果在週一展示的高端手錶共有8款，價位從1萬美元至1.7萬美元不等。其中有一款售價1.7萬美元，擁有18K玫瑰金錶殼和玫瑰灰錶帶。你想找一款更實惠的？那試試售價1萬美元的白色運動款。
There had been speculation that Apple could try to tackle the luxury market with exorbitantly pricy watches, and Monday’s event in San Francisco confirmed those rumors. The high-end line of watches Apple debuted Monday includes eight models ranging in cost between $10,000 to $17,000. One example is a $17,000 18-karat version with a rose gold case and a rose gray buckle. Looking for a more affordable option? Try the white sport band for $10,000.
在蘋果進軍智能手錶市場之前，已有很多公司搶先推出此類產品，但多數消費者並不買賬。根據研究公司NPD Group的調查，美國有十分之一的成年人擁有健身追蹤器，但只有2%的成年人擁有智能手錶。而高昂的價格會讓蘋果手錶的受衆面更加狹窄。Apple’s move into the smartwatch market comes as a number of companies try to make inroads despite reticence by most consumers. While one in ten U.S. adults own a fitness tracker, only 2% of adults have smartwatches according to research firm NPD Group. The high-priced Apple watches will reach far fewer consumers.
以下是四款其他品牌的手錶，售價也都在1萬美元以上，而且並不具備無線上網功能。Here are four other brands selling watches that cost at least $10,000 — and they don’t have WiFi.
1）博柏利“英倫風尚”限量版18K金自動腕錶——14,995美元1) Burberry’s 18K Gold Watch — $14,995
這款博柏利限量版手錶男女通用，每一隻手錶上面都有獨立編號，總共只有50只。手錶爲瑞士製造，擁有防反光、防劃痕和抗震的藍寶石水晶表鏡。蘋果大可從挖來的零售和在線商店高級副總裁安吉拉o阿倫德茨那裏，學一點奢侈品的相關經驗，她之前曾擔任過博柏利的首席執行官。This limited edition Burberry is a line of individually numbered watches for men and women, each one created in a series of 50. The watch is Swiss made, and features anti-reflective, scratch and shock-resistant sapphire crystal. Apple could learn a thing or two about luxury from one of its own top leaders: Angela Ahrendts, senior vice president of retail and online stores, had previously served as CEO at Burberry.
2）路易o威登Tambour——10,200美元2) Louis Vuitton Tambour — $10,200
這家奢侈品牌的Tambour系列瑞士手錶專爲男士打造。它擁有不鏽鋼錶殼和“黑色金屬基複合材料的表圈”，以及不鏽鋼的錶帶。This Swiss-made watch from the luxury brand’s Tambour collection is meant for men. It features a stainless steel case with “Black Metal Matrix Compositebezel,” as well as a stainless steel strap.
3）Dolce & Gabbana DS5——37,500美元3) Dolce & Gabbana DS5 — $37,500
Dolce & Gabbana在官網上列出了許多手錶，卻並未給出價格，上面只寫着“按需定價”。但DS5金錶倒是明碼標價了，卻相當驚人——34,500歐元，約合37,000美元。掏這麼一大筆錢，你就能獲得一款擁有“指示小時、分鐘、秒、星期、日期，以及計時”功能的手錶了。絕不是吹毛求疵，但這些聽起來和很多便宜的手錶沒太多不同——最多是計時準確度上有些微差異。但它的確有一些東西是便宜手錶沒有的：25顆紅寶石，和炭黑鱷魚皮的錶帶。Dolce & Gabbana lists a number of watches on its website without a price tag. Rather, all it says is “prices upon request.” But the DS5 Gold’s price is listed: it is a whooping 34,500 euros, or around $37,000. For that you’ll get a watch that includes “indication of hours, minutes, seconds, day and date, and chronograph.” Not to be argumentative, but that sounds a lot like a most cheap watches – give or take a few seconds in accuracy. But here’s something cheap watches don’t have: 25 rubies and a carbon black alligator strap.
4）勞力士Lady-Datejust——18,750美元（可能更高）4) Rolex Lady-Datejust — $18,750 (or possibly more)
這款手錶的零售價據說是23,850美元（勞力士並未在官網標註價格），但如果你想看看有沒有打折的機會，那麼在上能夠以18,750美元的價格買到它。Lady-Datejust誕生於1957年，據勞力士介紹，該表由於非凡的精度，成爲了最先一批獲得精密計時錶認證的女裝腕錶。
This watch retails for a purported $23,850 (Rolex doesn’t list prices on its website), but if you want to take your chances on a discount, a website called sells it for $18,750. The Lady-Datejust has been telling time since 1957 and according to Rolex, was one of the first ladies’ watches certified as a chronometer for its remarkable precision.
