亞馬遜Kindle電子書包月服務在華上線

After witnessing growing interest in paid content in China, Amazon Kindle officially unveiled a new subscription service on Tuesday that offers all-you-can-read digital books for 12 yuan ($1.84) per month.

在見證了中國對支付內容產生日益濃厚興趣之後，亞馬遜Kindle官方於上週二正式推出一項新的訂閱服務，每月花12元即可暢讀所有你能讀的電子書。

The service called Kindle Unlimited gives Chinese subscribers access to a collection of more than 40,000 Chinese language e-books and 3,500 English e-books, including best-sellers by popular Chinese and foreign authors such as Han Han, Yi Zhongtian and Higashino Keigo.

這項服務名叫Kindle Unlimited，訂購該服務的中國用戶可以閱讀超過4萬本中文電子書、3500本英文電子書，韓寒、易中天、東野圭吾等受歡迎的中外作家所著暢銷書均在其列。

The service supports Kindle devices and smartphones, computers and tablets with Kindle apps.

該服務支持Kindle設備，以及安裝了Kindle應用程序的智能手機、電腦、平板電腦。

The service is aimed to provide Chinese customers a more flexible way to read and to foster China's nascent e-book market, said Gu Fan, the head of Kindle content product management at Amazon China.

在亞馬遜中國負責Kindle內容產品管理的顧凡表示，該項服務的目標是爲中國客戶提供更靈活的方式來閱讀以及培育中國初生的電子書市場。

Amazon launched its Kindle e-book store in China in December 2012. It saw the number of active paid readers per month shoot up about 37 times by the end of 2015.

亞馬遜於2012年12月在中國推出的Kindle電子書商店。截止2015年年底，活躍的付費用戶的數字每月已經迅速增長到了最一開始的37倍。

The Kindle Unlimited service was launched when China saw a drop in the number of books being read by its people.

隨着中國人閱讀書籍的數量持續下跌，Kindle Unlimited這項服務應運而生。

Zhu Ning, an economist, who recently published a book named The Guaranteed Bubble, said the number of books read by Chinese people is "embarrassingly low".

一位名叫朱寧的經濟學家近日出版了一本名爲The Guaranteed Bubble的書籍，在書中他就指出，中國人的閱讀書籍的數量現在是"低得讓人難堪"。

However, for the sustainable development of the subscription service, Kindle needs to get more publishers and authors to participate.

但是，爲了讓訂閱服務可持續發展，Kindle還需要讓更多的出版商和作者加入進來。